Goodwill Becomes Official Helmet Sponsor for Coyotes Home Games

inbusinessPHX.com

The Arizona Coyotes and Goodwill of Central and Northern Arizona announced a multi-year partnership that will allow Goodwill to have their brand appear on the Coyotes home game helmets beginning with the 2022-23 NHL regular season and playoffs. This is one of the biggest helmet sponsorship deals in the entire NHL. The Goodwill logo will also be on the Coyotes players’ helmets … [More]

A Successful International Marketing Strategy Can Make a World of Difference

by Lindsay Boyajian Hagan

I get it: Expanding internationally can seem daunting. But it doesn’t have to be. In a world more connected than ever, technology and infrastructure make international growth incredibly accessible for organizations.  By having the right outlook and asking the right questions, expanding globally can accelerate next-level growth — helping companies extend their reach beyond an … [More]

Warrior Selling

by Mike Hunter

In Warrior Selling: The 12 Steps to Achieving a 100% Conversion Rate, sales guru Jason Forrest gives sales professionals the process, mindset and persuasive language they need to find their inner sales warrior. The author reveals his unique 5-4-3 methodology to help sellers co-create the highest conversion rate script in their industry and eliminate the inconsistency in their … [More]

Platform

by Mike Hunter

Michael Hyatt learned to use his social media platform as the foundation for his own successful writing, speaking and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform. In Platform, readers will learn how to extend their influence, monetize it, and build a sustainable career, get … [More]

Social Selling

by Mike Hunter

Presenting how to reach and engage with the modern buyer, Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage and market share through social networks. Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online. Featuring checklists, tips … [More]

Footprint Becomes Official Partner for Super Bowl, Goal of Making Greenest Event to Date

inbusinessPHX.com

The Arizona Super Bowl Host Committee announces Footprint as an Official Partner. The partnership highlights the shared commitment to community and resident well-being and the goal of making this Super Bowl the greenest event to date. Footprint, whose mission is to create a healthier planet and healthier people through the elimination of single-use plastics, is serving as an … [More]

4 Strategies for Determining Whether a New Marketing Trend Is Right for You

by Jordan Buning

In the early days of the internet, a number of aspiring furniture retailers decided to take their businesses online. The convenience of a “virtual showroom” was undeniable. But consumers who were trained to “try before you buy” ― hand-measuring large objects, sitting in each chair or sofa to judge its comfort ― simply weren’t ready for it. Neither were some furniture makers. … [More]

How to Master Short-Form Videos in Short Order

by John Ferin

So you’ve been assigned to create a short-form video for your company. Maybe you even have a ring light, a tripod, dedicated studio space, or a quality microphone. Now what? Anyone who can hit the “record” and “stop” buttons on an iPhone can make a video. But the goal should not simply be to make a video, to complete the assignment, to check a box. It’s essential to first … [More]

Carvana Named Title Sponsor of the Professional Pickleball Association in Multi-Year Partnership

inbusinessPHX.com

Carvana, the industry pioneer for buying and selling used cars online was announced today as the title sponsor for the Professional Pickleball Association (PPA) ahead of the 2023 season. Set to break new ground in the burgeoning world of pickleball, America’s fastest growing sport, the fastest growing used car retailer in U.S. history continues to forge new partnerships with … [More]

Transform Mundane Financial Statements into Compelling Stories 

by Richard Tollefson 

Many nonprofit organizations are missing an opportunity to creatively tell their financial story in a way that attracts and inspires donors. While staying compliant with GAAP and IRS rules is important, nonprofits can use 990 returns, financial statements and annual reports to tell a compelling story about their mission and the impact their organization has on the … [More]