As more individuals lose their jobs, nonprofits are being overwhelmed with requests for assistance, and Plexus Worldwide (Plexus®) is doing its part to help local community partners. The direct-selling health and wellness company donated $32,000 to bolster relief efforts that provide food, clothing, and comfort to those in need. “Now, more than ever, we need to stand … [More]
Marketing: Are You Pivoting or Freezing?
Many businesses poised for huge gains at the start of this year are fighting to stay alive. Stable, longstanding enterprises are questioning their greater visions. Waves of layoffs and shuttered doors have — quite understandably — induced fear and uncertainty across the Valley, where small businesses serve as the backbone of the community. The need for a true pivot has never … [More]
Coping with COVID-19 in Month Two
It's been nearly one month since the first-shelter-in place order was announced and today, 80% of Americans have hunkered down, quarantining themselves to their homes. We have learned to adapt to isolation in many ways. We've upped our hygiene game, we wear face masks, and we've become pros at Zoom video chat. But now that we are in the second month of isolation, we find … [More]
Arizona Tech Employment Grows by 8,000 Net New Jobs
Information technology (IT) employment in Arizona grew by estimated 8,000 net new jobs in 2019, capping a decade in which the state’s tech-related labor force expanded by more than 52,400 workers, according to Cyberstates 2020™, the definitive guide to the U.S. tech industry, occupations and trends published annually by CompTIA, the leading trade association for the global IT … [More]
GOOD READ: Book Helps Businesses Thrive, Bridge Gap with Millennials
If there is one thing that every business needs, it is for their team to all be on the same page and working toward the same goal. Yet most business leaders don’t know how to create a vision that they can get everyone on board with or how to execute the mission once they do. One author, Joe Curcillo, has written a book that is helping many business leaders to do exactly that, … [More]
Strategies to Attract Customers Online during the COVID-19 Outbreak
Times are hard, especially with the new coronavirus (COVID-19) outbreak. Businesses are suffering as more and more communities go into quarantine. To survive as a business owner, one needs to find effective marketing strategies in the midst of the crisis brought about by this pandemic. One of the best ways to stay profitable is to make the businesses’ online presence known … [More]
