The COVID-19 vaccine is likely to add more buyers and sellers to an already red hot real estate market. A new survey from Zillow finds a large majority (70%) of homeowners say they would be comfortable moving to a new home after widespread COVID-19 vaccine distribution, a meaningful bump from the 52% who currently feel that way. That amounts to homeowners in more than 14 … [More]
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42% of U.S. Workers Want Employers to Delay Re-Opening Until Vaccines Widely Available
Eagle Hill Consulting
As the U.S. ramps up coronavirus vaccinations, new national research finds that many U.S. workers (42 percent) indicate that their employer should wait to re-open until COVID-19 vaccines are more widely available to employees. About one-quarter (26 percent) say employees should be required to take a COVID-19 test before entering the workplace, while 37 percent say testing … [More]
5 Marketing Rules for Creating Unforgettable Brands to Achieve Success
inbusinessPHX.com
American consumers are set in their ways when it comes to brands. In fact, they typically buy the same 150 items, which make up about 85% of their family’s household needs. This is a major factor in why 75% of products introduced fail to make it each year.(1) The key then is to make your brand unforgettable, so that when a consumer sees it again they will recognize it and buy … [More]
Covid Impact Drives Over 80% of Consulting Firms to Decrease Starting Salaries
inbusinessPHX.com
In 2021, a decade-long streak of consulting salary increases abruptly ground to a halt, according to leading consulting industry news source Management Consulted (MC). However, while some salaries cratered, the industry as a whole continued to grow rapidly. The 10th edition of MC's annual Consulting Salary Report showcases the first time the firm has ever recorded a decrease … [More]
When Cash Is Devalued, Where Should Investors Look for Salvation?
inbusinessPHX.com
With a difficult 2020 receding into the past, investors are left to wonder what lies ahead for them, the economy, and their portfolios in 2021. Unfortunately, they may find that some investing decisions are still tied to the events of last year. Because of how the COVID-19 pandemic affected the economy, the Federal Reserve saw to it that enormous amounts of money were … [More]
Tips for Monetizing Your Videos, Making More Money
Source Digital
Online advertising is something that most companies engage in today and is one of the areas that has become a focal point for many marketers. However, advertising via video is currently limited to “pre-roll’ video ads, that we can’t wait to skip, or annoying “pop under” banners that always seem to pop into your video experience at just the wrong time. Yet, in this post pandemic … [More]
The WFH vs. Return-to-Office Debate: What Employees, Bosses Should Consider
inbusinessPHX.com
Many Americans have been working from home full-time for a year now since COVID-19 hit the U.S. And many prefer that arrangement to a traditional office. In a survey, 65% said they want to work remotely full-time after the pandemic. That could pose a problem for them and their employers. Given the availability of vaccines, many companies are planning to ask their … [More]
The Gig Economy Grew 33% in 2020. But Why?
BY Charles Jackson
A new survey by daVinci Payments found that the gig economy grew by 33%, reaching $1.6 trillion in 2020 despite the economic uncertainty caused by the coronavirus. At first glance, this may seem surprising considering more than 22 million Americans lost their jobs at the height of the pandemic, but gig work offered many the flexibility they needed to make ends meet. Why … [More]
5 Tips to Transform a Micromanager into a Servant Leader
inbusinessPHX.com
The word “micromanager” often carries a negative connotation because, from an employee’s perspective, that type of leader is over-involved in their work, creates tension, and doesn’t trust them enough to do their job. Servant leadership, on the other hand, brokers mutual trust because such leaders believe in employees’ skills and knowledge. With a more collaborative and … [More]
Researchers Find Broad Impacts from Political Polarization
Arizona State University
Political polarization is having far-reaching impacts on American life, harming consumer welfare and creating challenges for people ranging from elected officials and policymakers to corporate executives and marketers. That’s one of the conclusions of a new scholarly paper by researchers from six universities across the country. The paper appears in the Journal of Public … [More]
Six Seconds to Hook Your Lead or Kiss Potential Clients Goodbye
MountainTop Data
How long does it take to land a customer? By the time you’ve finished reading this sentence, they’re gone. Sky Cassidy, CEO of MountainTop Data, says in email marketing you have a maximum of 6 seconds to grab them. “We’re talking 2 to 3 seconds just to absorb the message,” explains Cassidy. “The countdown begins. A heartbeat later, the lead is intrigued. Now you have eyes on. … [More]
5 Questions to Ask Yourself before Taking the Leap to Entrepreneurship
inbusinessPHX.com
As COVID-19 causes layoffs and extends uncertainty about employment in 2021, many people are considering new options, reinventing themselves, or trying to decide whether working for themselves is more desirable than finding another 9-to-5 job that might not last. Entrepreneurship brings a lot of freedom, responsibility, and risks, and before people commit to taking that big … [More]
6 Factors That Comprise a Company’s Culture
by Joel Patterson
“Corporate culture” is a buzz phrase that’s been going around for over a decade now, though the actual meaning behind this hot topic is often lost. A company’s culture goes far beyond celebrations, perks, and the office layout. In fact, it reaches the very core of a business. Here are six factors that comprise a company’s culture. Heritage and Vision Every business has an … [More]
Their Take: Three Secrets to Surviving (and Thriving) in a Hard-Hit Pandemic Economy
inbusinessPHX.com
In a normally functioning economy, subtle market challenges can make or break a business. In the dire economic climate of 2020, IZO Spirits Founder Gaston Martinez proved the mettle of his brand by leaning on a team mindset and his community-focused roots. A Mexican native and Mezcal connoisseur, Martinez established IZO to share with the world the historically smooth flavor of … [More]
59% of Small Businesses Without Office Space Won’t Look for Any in 2021, Citing both the Financial Benefits and Improved Employee Satisfaction of Remote Work
Clutch
More than half of small businesses (59%) currently without office space do not plan to acquire or lease real estate in 2021, saying that the benefits of remote work outweigh the costs of having an office, according to a new report from Clutch, the leading B2B research firm. Kevin Harrington is the CEO of Joblist, a job searching platform whose workforce has been entirely … [More]
In Employee Compensation, You Get What You Pay For, Says Study
American Accounting Association
A study of more than 400 managers in a national hotel chain finds that the more those managers are compensated relative to their peers, the better their performance. Researchers argue that the results would hold true across industry sectors. "In many companies, employee performance is rewarded with bonuses – so companies pay for what they get out of each employee," says Jim … [More]
About Nine in 10 Employers Are Open to Negotiating Salary for Either Some or All Positions
XpertHR
The overwhelming majority (89%) of organizations are open to negotiating salary for either some or all positions once a job offer has been made, according to 324 US employers responding to XpertHR's Recruiting and Hiring Survey 2021. However, when it comes to bonuses and benefits, employers are more rigid in their terms of employment. About four in 10 (42%) organizations are … [More]
Phoenix CRE Investment Volume Slows in 2020 Despite Strong End to Year
CBRE Group
The spread of COVID-19 and the resulting government restrictions precipitated a pronounced decline in commercial real estate investment activity in the region. Investment volumes for the Phoenix metropolitan area in 2020 totaled $9.0 billion, a 20% decline from 2019 levels. The decline in investment activity was most pronounced in late spring as investors pressed pause in … [More]
