For small businesses, creating a strong product is only a portion of the journey. You can have the best product but, if no one knows who you are or where to buy your product, your company can easily flop. Many small-business owners in the early years of their company tend to turn to Amazon to help them build a stronger customer base, as well as use the platform to provide a … [More]
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Their Take: There’s a Better Way of Helping Kids with Developmental Disabilities
By Aritro Majumdar, Co-founder and CEO, Rayo
I used to work as a caregiver for kids with special needs. And I absolutely loved it. What I didn’t love was filling out the mountains of paperwork used to track what a caregiver has done when they meet with a client. Not only did it take away from the time I had to directly interact with the kids, it seemed more perfunctory and maintenance-driven as opposed to purposeful … [More]
Five Partnerships that Lead to Increased ROI
by Amanda Nielsen
“If You Market” podcast hosts Sky Cassidy and Karla Jo Helms interview Amanda Nielsen about the power partnerships offer companies when deployed successfully. An expert in relationships between SAS companies and agencies/consultants, she shares her insights on how to find, nurture and keep partnerships. Partnerships, simply put, are the relationships established between … [More]
What You Need If You Are Called to Lead
by Rhea Seddon, M.D.
At some point in their life, most people will be called upon to lead. Whether it was being the line leader in third grade or the president of a large corporation, specific required skills come along with the job. Today’s world offers significant challenges for both emerging and experienced leaders. Many people don’t start out to be a leader but the paths they have chosen … [More]
Homebuyer Education Course Prepares First-Time, Prospective Buyers for Making the Move to Homeownership
About Take Charge America, Inc.
With interest rates still incredibly low and the spring homebuying season underway, first-time and other prospective homebuyers are eager to make their move into their next home. Take Charge America’s homebuyer education course, Make Your Move…A Guide to Homeownership (MYM), can prepare those would-be buyers for the homebuying process and qualify them for down-payment … [More]
Employers, What’s Your Vaccination Strategy?
inbusinessPHX.com
At long last the COVID-19 vaccines are here. While employers everywhere are breathing a sigh of relief, they are also wondering how to best handle the sticky subject (pun intended) of getting their employees vaccinated and back to work ASAP. The good news is many employees appear to want the vaccine. Recent poll numbers indicate that 71 percent of those surveyed are willing … [More]
Staying on Top of Your Game in these Uncertain Times
PEO Leadership
According to a recent report by Gallup, the mental health of Americans has dropped to its lowest point in two decades. This is largely because of the pandemic, which has led to a 9% drop in the number of people who feel their mental health is excellent. Business managers and entrepreneurs can relate, but it’s important that they stay on top of their game, especially as we close … [More]
Low-Income Renters Left Out of Pandemic Savings
Zillow
Home values continued their march upward in February, matching record monthly growth from months prior, according to Zillow's February Market Report.[i] While home sales and appreciation soared over the course of the pandemic, rent growth slowed, seemingly a boost for rent affordability. However, it was often the more-expensive areas of metros that softened the most, providing … [More]
Does Your Company Care about the Environment as much as Consumers Do?
inbusinessPHX.com
It’s not just a product’s quality that compels consumers to purchase it. More people today care about how the item was manufactured and whether the company is harming the environment. Studies show sustainability is a factor driving customers’ buying decisions. Recent research by IBM revealed that nearly six in 10 consumers surveyed are willing to change their shopping habits … [More]
Carvana Shares 2020 Online Car Buying Insights and Trends in New Report
Carvana
Carvana, the second largest used auto retailer in the U.S. and leading e-commerce platform for buying and selling used cars, has released its second annual online car buying report. After an unprecedented year that saw record e-commerce adoption across the board, Carvana examined hundreds of thousands of purchases and millions of site visits to identify insights that made … [More]
Don’t Lose Great Talent by Focusing on Years of Experience!
by Jeremy Eskenazi
Rather than use years of experience in a job posting to eliminate very junior (or senior!) people, a best practice is to describe what the actual job would do. Consider the key accountabilities and indicate that these are things that the candidate needs to show you they can already do. This is not the kind of talent you want to lose out on for policy’s sake. During your intake … [More]
Motivating the Un-Motivated: Don’t Give Up Too Soon
by Liz Uram
When Mary started with the company, she was enthusiastic, energetic and consistently the top sales person on the team. She got along well with her co-workers and was known for her superior customer service skills. Over time something changed. Mary began starting work late, leaving early and taking long lunches. The brief interactions with her co-workers usually turned into … [More]
3 Tips for Leaders to Steady the Ship when Employees Lose Their Balance
inbusinessPHX.com
Company leaders and managers have a big responsibility in overseeing employees. But they can’t see everything, and sometimes there’s more going on in a worker’s life than meets the eye. Employee disengagement or burnout isn’t always apparent, and some employers may be in for a surprise if and when the COVID-19 pandemic winds down. One study shows that 57% of U.S. employees … [More]
Study Finds 8 in 10 Americans Think the Federal Minimum Wage is Too Low and Two-Thirds Support Increasing Minimum Wage to $15 Per Hour
Ipsos
Global market research firm Ipsos released a new, comprehensive federal minimum wage study, which polled more than 6,000 Americans on their knowledge of and opinions on the current federal minimum wage of $7.25 an hour. The study confirmed that the vast majority of Americans agree that the federal minimum wage is too low and should be increased to at least $15 per hour. In … [More]
5 Ways to Make the Most of Email Marketing
by Mark Stewart
According to a recent study by Campaign Monitor, email marketing still has the highest ROI of any outbound marketing initiative. In fact, email marketing generates nearly $44 for every $1 spent. While this is great news for marketers, email marketing can be tricky to master. With billions of emails sent each day worldwide, it can be difficult to break through the monotony and … [More]
5 Ways HR Can Make Diversity and Equality Central to Succession Planning
inbusinessPHX.com
Women are making progress in corporate leadership. A record 41 female CEOs are scheduled to run Fortune 500 companies in 2021. Along with this positive news about diversity and equality in the workplace, business observers think another good example was set by a male CEO deciding to step down in 2021. Zalando’s Rubin Ritter said he is leaving his position so he can put his … [More]
Their Take: Congress Should Extend PPP Authorization for Small Businesses
NFIB
The National Federation of Independent Business (NFIB) sent a letter to the United States House of Representatives Small Business Committee yesterday urging Congress to extend the authorization for the Paycheck Protection Program (PPP) beyond March 31, 2021. NFIB included additional recommendations for the committee to consider. “The PPP loan program has been a … [More]
Home Equity Continues to Soar: Homeowners Gained over $1.5 Trillion in Equity in 2020, Says Report
CoreLogic
CoreLogic, a leading global property information, analytics and data-enabled solutions provider, today released the Home Equity Report for the fourth quarter of 2020. The report shows U.S. homeowners with mortgages (which account for roughly 62% of all properties) have seen their equity increase by 16.2% year over year, representing a collective equity gain of over $1.5 … [More]
