As the U.S. ramps up coronavirus vaccinations, new national research finds that many U.S. workers (42 percent) indicate that their employer should wait to re-open until COVID-19 vaccines are more widely available to employees. About one-quarter (26 percent) say employees should be required to take a COVID-19 test before entering the workplace, while 37 percent say testing … [More]
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42% of U.S. Workers Want Employers to Delay Re-Opening Until Vaccines Widely Available
Eagle Hill Consulting
5 Marketing Rules for Creating Unforgettable Brands to Achieve Success
inbusinessPHX.com
American consumers are set in their ways when it comes to brands. In fact, they typically buy the same 150 items, which make up about 85% of their family’s household needs. This is a major factor in why 75% of products introduced fail to make it each year.(1) The key then is to make your brand unforgettable, so that when a consumer sees it again they will recognize it and buy … [More]
Covid Impact Drives Over 80% of Consulting Firms to Decrease Starting Salaries
inbusinessPHX.com
In 2021, a decade-long streak of consulting salary increases abruptly ground to a halt, according to leading consulting industry news source Management Consulted (MC). However, while some salaries cratered, the industry as a whole continued to grow rapidly. The 10th edition of MC's annual Consulting Salary Report showcases the first time the firm has ever recorded a decrease … [More]
When Cash Is Devalued, Where Should Investors Look for Salvation?
inbusinessPHX.com
With a difficult 2020 receding into the past, investors are left to wonder what lies ahead for them, the economy, and their portfolios in 2021. Unfortunately, they may find that some investing decisions are still tied to the events of last year. Because of how the COVID-19 pandemic affected the economy, the Federal Reserve saw to it that enormous amounts of money were … [More]
Tips for Monetizing Your Videos, Making More Money
Source Digital
Online advertising is something that most companies engage in today and is one of the areas that has become a focal point for many marketers. However, advertising via video is currently limited to “pre-roll’ video ads, that we can’t wait to skip, or annoying “pop under” banners that always seem to pop into your video experience at just the wrong time. Yet, in this post pandemic … [More]
The WFH vs. Return-to-Office Debate: What Employees, Bosses Should Consider
inbusinessPHX.com
Many Americans have been working from home full-time for a year now since COVID-19 hit the U.S. And many prefer that arrangement to a traditional office. In a survey, 65% said they want to work remotely full-time after the pandemic. That could pose a problem for them and their employers. Given the availability of vaccines, many companies are planning to ask their … [More]
The Gig Economy Grew 33% in 2020. But Why?
BY Charles Jackson
A new survey by daVinci Payments found that the gig economy grew by 33%, reaching $1.6 trillion in 2020 despite the economic uncertainty caused by the coronavirus. At first glance, this may seem surprising considering more than 22 million Americans lost their jobs at the height of the pandemic, but gig work offered many the flexibility they needed to make ends meet. Why … [More]
5 Tips to Transform a Micromanager into a Servant Leader
inbusinessPHX.com
The word “micromanager” often carries a negative connotation because, from an employee’s perspective, that type of leader is over-involved in their work, creates tension, and doesn’t trust them enough to do their job. Servant leadership, on the other hand, brokers mutual trust because such leaders believe in employees’ skills and knowledge. With a more collaborative and … [More]
Researchers Find Broad Impacts from Political Polarization
Arizona State University
Political polarization is having far-reaching impacts on American life, harming consumer welfare and creating challenges for people ranging from elected officials and policymakers to corporate executives and marketers. That’s one of the conclusions of a new scholarly paper by researchers from six universities across the country. The paper appears in the Journal of Public … [More]
Six Seconds to Hook Your Lead or Kiss Potential Clients Goodbye
MountainTop Data
How long does it take to land a customer? By the time you’ve finished reading this sentence, they’re gone. Sky Cassidy, CEO of MountainTop Data, says in email marketing you have a maximum of 6 seconds to grab them. “We’re talking 2 to 3 seconds just to absorb the message,” explains Cassidy. “The countdown begins. A heartbeat later, the lead is intrigued. Now you have eyes on. … [More]
