What Customers Really Want from Your Brand and How to Give It to Them

inbusinessPHX.com

Getting and keeping a customer’s attention can be a challenge for companies in today’s competitive marketplace. Turning that person’s curiosity into a purchase often hinges on the customer experience, which these days means almost everything. One study shows that 80% of consumers care as much about the experience a company provides as about its products and services. And 54% … [More]

Practical Considerations for Private Employers Considering COVID-19 Vaccine Mandates

by Jessica Post and Jason Nutzman

In Arizona, a number of hospital systems have instituted policies requiring their employees to be vaccinated by November 1.  While there have been no known legal challenges to these policies, courts in other states have addressed the issue. Over the past couple of months, courts have upheld vaccine mandates. In the Texas case, 117 employees of a hospital challenged the … [More]

How an Injection of Youthful Wisdom Can Rejuvenate Corporate Boards

inbusinessPHX.com

Maybe it’s not that surprising that corporate boards are a sea of grey, dominated by directors who measure their experience and time of service in decades. After all, it takes more than a few years to rise to a position of such high esteem and responsibility. But when most of the experience in those boardrooms lies in the distant past, the business risks losing touch with … [More]

EN NEGOCIOS: Cómo las pequeñas empresas pueden cambiar su relación con el plástico

por Edgar R. Olivo

No hay duda de que los plásticos han cambiado el curso de la historia y su impacto en el medio ambiente. Desde 1950, los seres humanos hemos producido 8.3 mil millones de toneladas métricas de plásticos, un número que se duplicó en 60 años. ¡Eso es mucho plástico! Los geólogos dicen que esta cantidad de plástico creará un indicador geológico en la superficie de la tierra de la … [More]

How Small Business Can Change Their Relationship with Plastic

by Edgar R. Olivo

There is no doubt plastics have changed the course of history and that they impact the environment. Since 1950, humans have produced 8.3 billion metric tons of plastics. That is a lot of plastic! Geologists say this amount of plastic will create a geological indicator on the surface of the Earth the same way we see markings on the surface of exposed mountains that tell us about … [More]

With Health Screenings, Timing is Everything

by Dr. Darren Wethers

Employee health and wellness has always been important, but now more than ever it is time to encourage your employees and fellow colleagues to catch up on critical health screenings and preventive health visits that may have been delayed due to the pandemic. A recent study by JAMA Network Open revealed that more than 40% of people in the U.S. have put off medical care. … [More]

3 Out of 4 People Want Companies to Use Consumer Consented Data

Invisibly Realtime Research

Online advertising is a billion dollar a year industry, yet one that we’ve found people have strong opinions on. Invisibly surveyed 2240 individuals to better understand people’s general knowledge of how online advertising works, and to see whether they like getting targeted online ads. Highlights 84% of respondents said that they know what browsing cookies are. 75% … [More]

How Women Can Nurture in an Environment That Doesn’t Nurture Them Back

inbusinessPHX.com

Andi Simon noticed something early in her career as she moved up through the executive ranks in the male-dominated banking industry. A disconnect existed between the way female employees thought, talked and felt, and the environment in which they were engaged to do their jobs. But Simon, who often was sent to a location to launch new services or open a new market, found a … [More]

7 Ways Female Entrepreneurs Can Overcome Self-Promotion

inbusinessPHX.com

For some business owners, particularly women and minority entrepreneurs, highlighting personal success in front of others can be a challenge. 76% of women say they struggle with self-promotion, and women are said to be eight times less likely than men to negotiate a salary. In light of National Women’s Day (3rd August), Shanaz Hemmati, Founder and Chief Operating Officer … [More]

What the Hybrid Workplace Means for the Future of Hiring

by Nick Iovacchini

Right now, there are two critical things currently happening in many workspaces that could shape businesses for years to come. The first is that hybrid work is becoming the new normal. People are slowly streaming back into the office thanks to the COVID vaccine, but many are still working from home, either for logistical or health reasons. Thus, a combination of working from … [More]