While big and regional banks are centralizing services for mid-sized commercial customers, WaFd Bank is going against the trend and providing more localized services and bankers to commercial customers. Using a relationship-based business model, WaFd Bank has found a solution that is built for business and produces the best results for customers across a range of industries.
WaFd Bank has been dedicated to growing local representation in Arizona to better serve the community. WaFd currently has 30 locations in Arizona, opening its first location in Tucson in 1994. It has seen great success in Arizona and exceptional growth. Since the opening of the commercial banking center in Tucson in 2020, the team has grown to nine commercial bankers in Metro Phoenix and Tucson who originated more than $200 million in new loans in the last 12 months. While WaFd Bank offers a variety of products and services, its commitment to personal service is unmatched in the industry. Its relationship-based approach to banking allows its team to analyze everyone’s unique financial needs throughout their banking journey, starting with the first time they walk through a branch door or visit the website.
Todd Gerber is leading the commercial and industrial team by working closely with Arizona businesses and residents, helping limit risk, maximize efficiencies and prepare for the unexpected. With more than 27 years in banking, Gerber brings expertise in managing business accounts in industries such as manufacturing, retail and service, healthcare, nonprofit, government and construction. His team offers a speed to market which ensures clients their loan is renewed before the maturity date. Gerber’s key to success is a personalized approach to a customer’s lending, deposit and cash management needs. The WaFd Bank corporate structure allows bankers to make quick decisions like a community bank, but it is big enough to compete with the money center banks on middle market clients. Gerber and the WaFd Bank executive team have grown the Commercial and Industrial division to an unprecedented level by bringing in top talent in the industry and providing them with the tools to perform, leading to a 27% increase in revenue from 2019 to 2020 and a 43% year-to-date increase as of June 2021. Their investments in customer service, usability and technology are translating into top-tier customer satisfaction levels as their Net Promoter Score (NPS) is 51 and far above competitors.
Established in 1917, WaFd Bank provides consumer and commercial deposit accounts; financing for small to middle-market businesses; and commercial real estate and residential real estate, including consumer mortgages, home equity lines of credit and insurance products through a subsidiary.
As of June 30, 2021, the company reported $19.6 billion in assets, $15.2 billion in deposits and $2.2 billion in stockholders’ equity. With the results of the last year, it is evident that having the right people who are passionate about what they do will lead to exceptional outcomes for a business.
Banker of Excellence: Todd Gerber
Position: VP, Commercial Division Manager
Company Name: WaFd Bank
Main Local Office Address: 6720 N. Scottsdale Rd., Scottsdale, AZ 85253
Phone: (480) 607-4852
Number of Offices in Metro Phoenix: 11
Year Established Locally: 1994
Headquartered: Seattle, WA
No. of Years with Firm: 3
Industry Expertise: Commercial banking; SBA Lending, Expertise in leading business accounts in industries such as: Manufacturing, Distributors, Retail and Service Businesses, Medical and Professional Businesses, Nonprofit and Government Organizations, Contractors and Construction