’Tis the season for holiday shopping and, while we navigate our options, it’s important to consider the numerous benefits of supporting small businesses and shopping locally. While the allure of big-box retailers and online giants may be strong, let’s not overlook the value of our local shops.
Small Business Saturday, celebrated on the last Saturday in November, was initiated to redirect our attention from major corporations to the charming shops that grace our local streets. This grassroots campaign has gained significant traction over the years, and now, more than ever, it is crucial to show support for these businesses that give life to our local communities.
Scottsdale Quarter’s “Show Love, Shop Small” initiative was similarly created to spotlight and celebrate small businesses, providing them with a platform to showcase their unique offerings. By participating in this campaign, shoppers can discover one-of-a-kind products while nurturing a tight-knit community that fosters connection, creativity and growth.
Shopping local has a broad range of benefits. Not only does it help create and sustain local jobs, bolstering the economy, but it also reduces the carbon footprint associated with long-distance shipping. Moreover, small businesses often prioritize eco-friendly practices, ensuring that our purchases contribute to sustainability. Additionally, shopping local grants us access to distinctive and personalized gifts that are not typically found in larger retail chains.
So, this holiday season, let’s prioritize small businesses and embrace the spirit of Small Business Saturday. Take a stroll through your local shopping district, explore the unique offerings of small retailers and show your love for your community.
Christina Calhoun is the Director of Marketing for Scottsdale Quarter.
