Marketing and Packaging Partner into a New Company

by RaeAnne Marsh

PRfect Retail was created as the perfect fit between a national packaging and display company — California-based Heritage Pioneer Corporate Group — and a marketing and advertising agency — Phoenix-based PRfect Media International. The two companies came together to create a new model for the retail packaging and POP display industry, what PRfect Media CEO John Hernandez calls “a real game-changer.” For the first time, companies can turn to one vendor for all their packaging and display needs, from design, printing, delivery and fulfillment to marketing and advertising. “A salesperson at Heritage [said he] ran into a lot of retail clients who don’t have the ability to do their own graphic design,” says PRfect Retail spokesperson Ron Merritt, explaining how Heritage came to initiate the contact with PRfect Media.

At the center of the new company, launched in June as a subsidiary of PRfect Media, is a state-of-the-art, $1.4 million digital printer. It not only enables a short-run capability but also the ability to easily change the print on the display or packaging — an advantage when there is a need for seasonal packaging, for instance. PRfect Retail partners creative advertising resources with this digital technology, and will also offer a full-service menu of marketing options to roll out retail products to the marketplace.

Speak Your Mind

In Business Dailies

Sign up for a complimentary year of In Business Dailies with a bonus Digital Subscription of In Business Magazine delivered to your inbox each month!

  • Get the day’s Top Stories
  • Relevant In-depth Articles
  • Daily Offers
  • Coming Events