Web Works

Improvements to Council’s site pay off 

by Don Rodriguez

Serving members throughout Arizona and beyond can be a daunting task. Adding to that is ensuring the Arizona Technology Council’s membership has reliable access to information when they need it.

To get the job done, the Council’s website serves as the primary resource for updates about the organization and Arizona’s technology ecosystem. Information on the website includes signature technology events, news and media coverage, an online job board and a membership directory. 

With such a heavy reliance on keeping the data relevant and fresh, constant maintenance and upgrades of the website have been critical. 

Upgrades completed by Council sponsor and member company KEO Marketing in 2022 included web hosting migration to BigScoots, installing two-factor authentication on individual user accounts and creating a staging site — all done to help reinforce the site’s security.

In addition, an Optics Valley microsite and directory were created to highlight the optics and photonics work being done in Southern Arizona. Also developed were new landing pages about partnerships with SmartPower, The University of Arizona Online and Paragon IT Professionals. 

Proof of the website changes being effective was in the numbers.

Unique page views increased more than 25% from 2021 to 2022. The site received 162,121 unique page views in 2021 then jumped to 204,068 unique page views last year. The number of organic sessions also spiked in the same period, increasing more than 36% to 132,866 sessions in 2022. 

Strategies targeting content and search engine optimization were developed by KEO Marketing and member company Intero Digital, also a Council sponsor. Keyword rankings improved in a number of categories, including professional networking groups, information technology conferences and B2B networking events.

But the work isn’t finished. Plans for 2023 call for a redesign to make the site more secure, user-friendly and aesthetically pleasing through a partnership with Motion Tactic, a new sponsor and member of the Council. Also featured on the home page will be KEO Marketing’s new video compilation of community voices who discuss the Council’s value and impact. The new website is set to launch by early June.

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