Trade Missions to New Markets Worldwide

by Doug Bruhnke

Global Chamber® is pleased to partner with USTDA (U.S. Trade and Development Agency) on a continuous stream of “reverse trade missions” that expose U.S. exporters to new business opportunities in countries around the world. Many of the opportunities are in infrastructure, power generation and industrial development — including automotive, aerospace, healthcare and more.

For example, Global Chamber San Francisco recently hosted senior delegates from Vietnam Electricity National Power Transmission (EVNNPT) to share with Global Chamber members the latest opportunities. The event was held at member Squire Patton Boggs in San Francisco. Local members and Bay Area executives attended the event to learn, network and identify potential new business opportunities in support of Vietnam’s power transmission modernization plans.

The event concluded with a lively and productive networking reception. It was a wonderful and insightful evening with new business relationships established. Upcoming reverse trade missions include events on power generation, heavy-duty trucks and more. Information can be found by staying in touch with Global Chamber. And, because our team is dedicated to the success of our members, we’re always looking for opportunities to connect them to new opportunities.

Recently members from four industries in the Southwestern U.S. were invited to visit Global Chamber Tokyo to meet with our executive director there, Nobuo Yoneyama. Participants were highly varied: a Native American jewelry maker, an oil-based body care product manufacturer, a medical and athletic rehabilitation tape supplier and an engineering service company for water treatment.

Support was needed by each of the companies in marketing, in identifying the best companies and opportunities to connect with, and scheduling appointments with Japanese businesses in Tokyo. Besides that, their meetings needed to be supported with interpretation between English and Japanese — along with overall logistics of making the appointments, traveling back and forth, the follow-up, etc.

The four companies had been working with Global Chamber, and our U.S. team facilitated the original connection to Yoneyama in Tokyo. The companies took it from there. We’ve seen that happen many times before, and it’s a key differentiator of Global Chamber. Our members will take it from the warm connection; they just prefer that initial intro, and then they’re set. Magic often ensues!

In this case, Yoneyama managed to quickly connect the four companies from the U.S. with prospective customers in Japan. Each of the companies had meetings in Tokyo, where they found potential distributors and retailers. Yoneyama knows the market there, so, while there’s no guarantee of success, the chances of are much higher because of the facilitation that we do every day in every metro. Learn more about upcoming opportunities and design a new one with our team.

Doug Bruhnke is CEO and founder of Global Chamber.

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