Tips for Cross-Cultural Communication

by Cesar Trabanco

Global Chamber® was pleased to recently host a worldwide discussion for exporters, importers and cross-border investors looking to be more effective in their global business by improving their cross-cultural communications. This is a regional program, and the next one is January 16th with more experts. We speak with experts on globalization, localization and translation to provide communication tips for executives doing business globally, plus the resources out here for companies to be more successful.

“Cross-cultural effectiveness is very dear and near to my heart in many ways. And I know how challenging it may be for many leaders too. I usually approach this topic from a couple of angles that business people (must) understand, i.e. business problems and simple words. They tend to use concepts in a wrong or misleading fashion, leading to issues and faux pas both globally and locally. Therefore I think it is important to debunk some myths and enable leaders to set a robust stage that should be the foundation of international communication.” —Bruno Herrmann, The Nielsen Company

What can your company do differently in new markets to achieve better results? Extend the capability of your team to understand cross-cultural issues and, ultimately, be more successful.

Cesar Trabanco is a vice president at Global Chamber.

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