Encouraging Employees to Save for Retirement Can Be Tricky, But It Doesn’t Have to Be

by Nationwide Mutual Insurance Company 

Does your small business offer an employee retirement plan? If the answer is no, you’re not alone. Only 14 percent of small-business owners with fewer than 100 employees offer a plan to help their staff save for retirement.1 Providing a retirement plan can be difficult for a small business. It can be expensive, challenging to manage and often come with confusing compliance requirements that could place your business at risk.

At the same time, employees are looking for a simple, accessible and dependable way to save for retirement. A recent study finds working Americans, ages 30 to 50 years old, with a household income between $50,000 to $200,000, feel stressed about saving for retirement.2 They’re frustrated, skeptical and confused by existing options, and they’re becoming more comfortable with buying and managing their financial services online.

Where it comes to retirement planning, there’s a common divide between what a small business can provide and what its employees are seeking, but what can you do about it?

Bridging the Gap

Guaranteed Retirement Income from Nationwide® is a new type of retirement account that can help your employees plan for long-term financial well-being at no cost or extra paperwork for you.

Those who enroll in the plan can choose to make contributions in any amount between $120 to $12,000 a year for 15 years or until they’re 65, whichever is longer. Then, when they retire, they’ll receive guaranteed income every month for the rest of their life.

With this type of annuity, there are no fees or ongoing administration responsibilities, and the simplicity of the online application makes it easy for employees who want to start saving for retirement today. The website also offers an interactive calculator that allows users to see how much income they’ll receive in retirement.

We all face the uncertainty of market volatility. Guaranteed Retirement Income from Nationwide can help balance your employees’ retirement savings because it’s not tied to the stock market. Regardless of what happens with other stock-based accounts they may own, they will never lose the money placed into this retirement account.

Start Today

One-third of Americans have saved nothing for retirement.3 Sharing information about retirement planning options shows your employees you care about their lives outside of the workplace. Guaranteed Retirement Income from Nationwide means your employees can start locking in their retirement income now and makes it possible for them to receive guaranteed retirement income — for life.

Learn more

If you’re interested in finding out more about Guaranteed Retirement Income from Nationwide® or have questions, please visit

  1. “Retirement Security: Challenges and Prospects for Employees of Small Businesses.” gao.gov/products (Jul 16, 2013).
  2. “1 in 3 Americans Has Saved $0 for Retirement.” GOBankingRates.com/press-releases (Mar 14, 2016).
  3. “Business Owners’ Perspectives on Workplace Retirement Plans and State Proposals to Boost Savings.” The Pew Charitable Trusts (Sep 7, 2016).


  • Guarantees are subject to the claims paying ability of Nationwide Life Insurance Company.
  • Fixed annuities are contracts purchased from a life insurance company. They are designed for long-term retirement goals. Withdrawals are subject to income tax and withdrawals before age 59 ½ may be subject to a 10% tax penalty.
  • Annuities are issued by Nationwide Life Insurance Company, Columbus, OH.
  • Nationwide, the Nationwide N and Eagle, Nationwide is on your side, Guaranteed Retirement Income from Nationwide, and other marks displayed in this message are service marks of Nationwide Mutual Insurance Company and/or its affiliates, unless otherwise disclosed. © 2017 Nationwide  AAM-0431AO (07/17)

Speak Your Mind

In Business Dailies

Sign up for a complimentary year of In Business Dailies with a bonus Digital Subscription of In Business Magazine delivered to your inbox each month!

  • Get the day’s Top Stories
  • Relevant In-depth Articles
  • Daily Offers
  • Coming Events