Even seasoned entrepreneurs will tell you taking your startup from a pipe dream to an actualized business can be an overwhelming process — requiring a serious time and financial commitment. One might have the right idea. One might have the drive. One might even have the initial funding to get one’s startup off the ground. But what really sets an entrepreneur up for long-term … [More]
TIP
Brian Davis is an average salesperson who is fired without warning for being average. After 10 years at the same company, he is suddenly faced with no immediate prospects, an uncertain future and a young family to support. With minimal savings, and determined to not lose everything he’s worked for, he reluctantly takes the only job he can get at a popular bar and restaurant … [More]
Billion Dollar Brand Club
Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed specifically for each woman’s body. Warby Parker mailing customers five pairs of glasses to choose from. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model … [More]
Fanocracy
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, surfboards and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott interview young entrepreneurs, veteran business owners, … [More]
Women in Business Council Announces the 2019-2020 Mentoring Program
The Tempe Chamber of Commerce’s Women in Business Council launched its annual mentoring program with 10 pairs of mentors and protégés. The selected participants began the six-month program on December 12th, 2019. The Mentoring Program was created in order to assist women and men in reaching and achieving their personal and professional goals and to create an environment in … [More]
Tempe Chamber Launches Hownd Partnership
The Tempe Chamber of Commerce launched its inaugural Affinity Partnership with Hownd (formerly FetchRev) in November 2019, to bring a patent-pending effortless promotions platform to its members. Hownd’s platform generates the new and repeat customers local merchants need to grow their business and consistently generate more profitable revenue. It delivers a local merchant’s … [More]
Tempe Chamber Welcomes Ayrianna Drayton, Marketing & Event Coordinator
The Tempe Chamber of Commerce hired Ayrianna Drayton to serve as the Marketing and Event Coordinator this past June. In her new role, Ayrianna Drayton is responsible for the development, coordination, implementation and maintenance of marketing campaigns and events. Her role is vital to enhancing and expanding the Chamber’s membership base, programs, special events and … [More]
21st Annual State of the City with Mayor Mark Mitchell
“The Evolution of Our City” was the theme of this year’s 21st Annual State of the City hosted by the Tempe Chamber of Commerce at the Marriott Phoenix Resort Tempe at The Buttes. Mayor Mark Mitchell welcomed a sold-out crowd of 600 distinguished sponsors and guests to hear him reflect on the past year’s success and how Tempe is planning ahead and evolving for the future of an … [More]
Tempe Chamber of Commerce Receives Youth Advocacy Award
On November 13th, the Tempe Chamber was honored with the Youth Advocate Award at Tempe Coalition’s 3rd Annual Celebrating Champions for Youth event. The award recognizes the success of the chamber’s Career Ready Tempe program and its impact on reducing youth risk behaviors in Tempe. Last summer, the Tempe Chamber of Commerce, in partnership with the City of Tempe, launched … [More]
EVCCA Launches Healthcare Program for Businesses
The Tempe Chamber of Commerce in partnership with the East Valley Chambers of Commerce Alliance (EVCCA) recently launched Lifestyle Health Plans. This health insurance program is designed to help East Valley employers save money on healthcare premiums and provide a robust wellness plan and quality care to employees. This level-funded program can save members 5 to 15 percent … [More]
