Instagram is the one social media platform consistently creating engagement and sales. Businesses want to be part of this increased brand recognition that also offers active conversion but are often unsure of how to get into the Instagram game. To “win” on Instagram, pretty has always mattered. Presenting a beautifully curated feed of pictures and videos has traditionally … [More]
Marketing Automation, Accelerated
Too often, marketers purchase technology with the promise that all of their problems will be solved, only to then see this valuable asset underutilized or, even worse, transformed into “shelfware.” Act-On Accelerate, from Act-On Software, is a Marketing as a Service solution that bridges the gap between technology and strategy execution. To Act-On’s marketing automation and … [More]
Brick-and-Mortars Need Guest Frequency Data, Too
Brick and mortar stores struggle to manage customer connections in a digital world. Mobivity provides a platform to connect national restaurants, retailers, personal care brands, and their partners, with customers to increase retention, visits and spend. Mobivity’s Recurrency suite of products increases customer engagement and frequency by capturing detailed point-of-sale … [More]
AI Advances Background Checking
Background checks are becoming a higher-profile security issue, yet in this world of “people screening,” speed and accuracy have remained the industry’s key pain points. Victoria-based Certn recently launched its groundbreaking platform in the U.S. market. The platform uses data points from thousands of sources to not only look at the past but, for the first time, leverage data … [More]
To Better Serve the Hispanic Community, Translation Must Be More than Literal
Plexus Worldwide™, a leading direct-seller of health and wellness products worldwide and a company that focuses on health and happiness, recently announced a formal initiative to better serve the diverse Hispanic community in the United States. Doing much more than just translating literally all materials, Plexus is making sure each release is being uniquely reviewed to … [More]
Smart Email Emigrates from New Zealand
“When we decided to expand our business to the U.S., coming to the Phoenix metro area was a no-brainer,” says Nick Lissette, founder, of Black Pearl Mail’s move from New Zealand to Scottsdale. “Arizona is a very business-friendly state with amazing talent; plus, it’s an amazing place to live. The people who make up the business and tech scene in the Valley have the grit, … [More]
A/C Rising
Air conditioning in the Valley of the Sun is hardly an optional expense for workplaces any more so than for homes, and businesses may feel a financial impact of a new regulation from the EPA scheduled to go into effect next January 1. Recognizing that hydrochlorofluorocarbon-22, also known as R-22, depletes the Earth’s protective ozone layer, the Environmental Protection … [More]
Recognition Can Be a Snap
Snappy is an innovative employee recognition and incentive platform. It allows companies and managers to send a collection of thoughtful gifts to team members with a click of a button, helping employees feel appreciated and motivated at work. Snappy sources the best products and experiences from leading brands and retailers to be able to offer each recipient a personalized … [More]
Facilitating an Investor-Entrepreneur Fit
RateMyInvestor provides a free, secure and vetted review platform that’s data-rich to aid both founders and investors in their decision making. It was founded by Austin Stofer, who recognized sometimes investors find little research to augment their gut instinct about a company while entrepreneurs encounter similar challenges searching for that ideal venture capitalist. Built … [More]
Ops for Giving Back Foster Next-Gen Leadership
CariClub helps firms keep their employees fulfilled and attract top talent by providing them with associate board positions across philanthropic organizations. It is a unique online platform, strategically positioned at the intersection of corporate citizenship and professional networking, that helps firms connect with their millennial workforce and provides an avenue to help … [More]
