Too often, marketers purchase technology with the promise that all of their problems will be solved, only to then see this valuable asset underutilized or, even worse, transformed into “shelfware.” Act-On Accelerate, from Act-On Software, is a Marketing as a Service solution that bridges the gap between technology and strategy execution. To Act-On’s marketing automation and implementation services, this adds strategic and tactical guidance for specific marketing use cases such as Gated-Content Conversions (Inbound), Funnel Stage Nurturing (Outbound), Sales Productivity (Sales), Customer Upsell/Cross-Sell (Loyalty), among others.
