Smart Email Emigrates from New Zealand

by Mike Hunter

“When we decided to expand our business to the U.S., coming to the Phoenix metro area was a no-brainer,” says Nick Lissette, founder, of Black Pearl Mail’s move from New Zealand to Scottsdale. “Arizona is a very business-friendly state with amazing talent; plus, it’s an amazing place to live. The people who make up the business and tech scene in the Valley have the grit, determination and resourcefulness needed for a fast-growth company like Black Pearl to thrive. The community here is second to none, and we’re thrilled to be a part of it.”

A provider that transforms email into a smart digital marketing tool, Black Pearl finalized this April the move of its headquarters from Wellington, New Zealand, to Scottsdale. It is hiring and expanding in the Valley while also growing its R&D hub in Wellington. 

The company is backed by the venture capital fund AZ Crown, and Cherryl Pressley, Black Pearl’s CEO, says, “The move of our headquarters to Scottsdale has opened up numerous possibilities for the company and allowed us to work with wonderful partners such as AZ Crown.”

“Black Pearl Mail is not just another email platform; it’s a powerful marketing analytics technology that transforms email from simply a ‘dumb’ tool with minimal actionable data insights into a ‘smart’ hub that delivers optimal experiences for an organization’s customers,” says Tim Crown, principal of AZ Crown Investments and chairman of the board of Black Pearl Mail. “This technology helps customers maximize email use as a digital marketing channel, something they use every day but hasn’t historically yielded much in the way of marketing results.”

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