Wearable Tech: Small Is Very Big Data

by RaeAnne Marsh

Force Impact Technologies, an enterprise at ASU’s SkySong supported by the accelerator Edson Student Entrepreneur Initiative, entered the expanding field of wearable technology a little over a year ago with its FITGuard mouthpiece. An item of sports equipment, it combines an accelerometer that measures how fast something starts and stops and a gyroscope that measures how fast … [More]

Pay by Phone

by Mike Hunter

Apple enters the virtual wallet market with Apple Pay, which allows purchases to be paid from the user’s bank account through an iPhone or other mobile device. The transaction can be at the point of sale, through an app or online, and is anonymous in all cases. The user loads payment information into his or her device, but for security it is actually a Device Account Number … [More]

Online Education

Mike Hunter

Finding an online school that meets the needs of anyone seeking higher education is the service CollegesOnline.com provides. Whether a working adult or a recent high school graduate, individuals can find an online degree program offering the flexibility needed to further their education and help achieve career goals. The person types in the degree and program sought, age and … [More]

Marketing Messages

by Mike Hunter

GLTYR (pronounced “glitter”), which stands for “Give Life To Your Reality,” is a mobile content-creation service for businesses and service providers with extremely limited marketing budgets. GLTYR allows the user to create a multimedia message or a spot commercial integrated with picture, text, audio and video that can be easily shared with a link though a text message, email … [More]

Job Fairs Mean Hiring Right

by Mike Hunter

LocalWork.com is one of the fastest-growing employment websites. Founded in Phoenix, its mission is to support the local economy to lower unemployment. Hosting the Greater Phoenix Job Fairs throughout the year, it builds partnerships with vital Arizona organizations, nonprofits and companies to connect them to those seeking jobs throughout the Metro Phoenix area. The Greater … [More]

iPhone 6 & 6+ Improved

by Mike Hunter

It is official and with recent sales it is another Apple success. The new phones boast larger screens, better battery life and camera quality that is sure to last to the iPhone 7. The Apple Watch is an all-in-one companion for connecting and staying fit. Available in multiple versions, the design is sleek, small and “timely.” … [More]

Dropbox Drops Rates, Adds Space

by Mike Hunter

As competition heats up in the cloud, rates are beginning to drop. The 100 gigabytes that $10 used to buy is now 1 terabyte at Dropbox. That is a dramatic improvement as more and more companies begin to rely on the cloud and much less on “on-property” hardware.  Are the days of a business server becoming extinct? … [More]

Act Now for Free Act! Cloud

by Mike Hunter

Act! creator Swiftpage has done a from-the-ground-up development of Act! Cloud, a subscription-only online contact and customer manager system that allows the business owner to access customer contacts across multiple online services. Offering easy yet powerful emarketing capabilities, Act! Cloud features a new intuitive and touch-friendly interface that is great for mobile … [More]

Technology: Marketing

by Don Harris

Technology is giving merchants a newer, slicker, 21st-century way to offer customers reward/loyalty programs, signaling a shift away from those wallet-clogging buy-ten-get-one-free punch cards. Indeed, merchants of all kinds are signing up for tech programs that enable them to keep tabs on their regulars and reach out to new customers while the customers pile up reward points … [More]

Valley Companies Collaborate for Ground-Breaking Lexus App

by RaeAnne Marsh

Leveraging the companies’ individual strengths, a collaboration among three Valley companies resulted in a training app for Lexus that the car manufacturer liked so much it released publicly on iTunes. And they delivered the app in six weeks — less than one-fifth the 40 hours Lexus had been told by others the project would take. Automatik, a Tempe-based company that provides … [More]

Speaking to the Internet

by Mike Hunter

Translate Your World International, developers of linguistic and mobile marketing technologies, released the latest update to its groundbreaking TYWI-Live (“tie-wee”), the voice translation software that translates what people say in real time into 78 languages. The update adds cutting-edge WebRTC capabilities. WebRTC is designed to enable Web browsers to transfer spoken words … [More]

Predict Churn and Retention of Customers

by Mike Hunter

Predict customer risk using Bluenose Analytics’ advanced algorithms and proprietary health score engine. The health score gives an accurate view of customers’ health, using any factor and weighting that the user chooses. Get alerts on changes to customer health and mobilize immediately. … [More]

Bettering Business

by Mike Hunter

Coming from the Better Business Bureau, the organization that pioneered the concept more than 100 years ago, and boasting the most trusted search platform to find reputable business services locally, the Accredited Business Directory is now online. Designed to be easily navigated, the online directory also is backed by research, including phone calls — to ensure quality … [More]

ACA Company Profiles Demonstrate Economic Growth

by Mike Hunter

The Arizona Commerce Authority is promoting economic development through professional video company profiles available on its website — companies like Pivot Manufacturing, Frito Lay, Instant Bioscan, Nichols Precision, Kahtoola and many more. Through interviews with the companies’ key executives, these high-quality pieces speak to the power of what Arizona has to offer … [More]

Tap Your Target Market 

by Mike Hunter

BeaconStream offers a new, proximity-based, mobile marketing application that gives businesses of all types and sizes a simple and cost-effective way to connect directly with customers who are nearby, sending coupons, product demos, promotions, videos or information to their mobile device. It is now available on the Apple Store. … [More]

Creative Clarity

by Mike Hunter

Content creators ready to harness their online publishing power can now get help from ClearVoice, a content platform built to showcase author authority. The platform enables brands and publications to search a comprehensive index of content producers by their areas of expertise. Writers, journalists and bloggers are also encouraged to claim their ClearVoice profiles to promote … [More]

Office in the Cloud

by Mike Hunter

Getting documents, emails, calendar and spreadsheets through the cloud is truly the future and so convenient. Microsoft’s Office 365 is powered by the cloud, so users can get to their applications and files from virtually anywhere — PC, Mac and tablets — and they’re always up to date. Same goes for updates to features — users get them automatically. Cost varies with size of the … [More]

Career Transition Connections

by Mike Hunter

CareerConnectors is a local nonprofit organization dedicated to connecting professionals in career transition to hiring companies and quality resources. Monthly events feature professional career speakers who deliver information that is relevant and actionable to current professionals, with two to three hiring companies invited per event. Employers will then get one-on-one face … [More]

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