This digital transformation playbook provides details and guidance on the tactics required to build a profitable X-as-a-Service business model, including digital customer experience, data-driven sales, customer success at scale, digitally enabled partners and outcome-aligned pricing. It’s the pragmatist’s guide to managing a technology-centric B2B company through its next five years of development. Readers will learn what a full digital transformation looks like for technology providers, what a company will need to do to enable digital transformation at scale, the benefits of a complete digital transformation and how it will help unlock efficient growth and enable a company to stay relevant and competitive in today’s technology market. The book provides takeaways on how to use data and create a digital customer experience to improve product, sales and service delivery.
Digital Hesitation: Why B2B Companies Aren’t Reaching Their Full Digital Transformation Potential