Nonprofit CRM Tech Co. Expands New Digital and In-Person Events Functionality

Events will give organizations freedom and flexibility in how they create both digital and in-person experiences for their supporters. From the registration through to the post-event follow up, Events enables nonprofits to create a unified on-brand experience for their supporters.

“Today’s donor expects more and organizations must evolve to meet the needs of their supporters,” said Director of Product, Jason VanLue. “With Events, organizations can host events of all sizes––galas, luncheons, golf tournaments, etc.––and create the type of experiences today’s modern donors have come to expect.”

Event-based fundraising shifted dramatically throughout the pandemic. Now, nonprofits now have more tools and technology to engage with donors and forge authentic connections. Since 2020, virtual and hybrid event adoption has been exploding across the sector with 73% of nonprofits planning to hold a virtual or hybrid event.

• In 2020, the number of organizations planning a virtual event doubled ¹
• 19.4% of registrations for nonprofit events occur on mobile devices ²
• 56% of donors attend fundraising events regularly ³

Virtuous’ event registration and ticketing offers a number of unique features and functions to support event teams, including:

• custom and branded registration pages using the step-by-step builder
• individual and group tickets, add-ons and custom fields, and support for multiple sponsorship levels
• campaign performance tracking, including donations and sponsorships
• event administration and back-office tools

Virtuous customers will be able to add Events as an extension of their responsive fundraising platform starting this month––in time for events season–-to gain a more holistic view of supporters

“From fundraising to marketing to volunteering and now to event participation, our customers will have an unparalleled view of their supporters,” said VanLue. “Our goal at Virtuous is to empower nonprofit leaders to have a clear, insightful view into what their supporters are doing. Technology shouldn’t be a siloed endeavor. It should provide rich data that informs decision making and empowers growth across an organization and the community it supports.”

Customers can now choose to purchase Events as a supporting product to their marketing and fundraising strategies – further enabling growth through increased retention and average giving.