How to Integrate Marketing and Public Relations

By Tara Michelle Hustedde

Most businesses want to find a way to leverage the power of publicity. But before you click the “send” button on that email with your press release, you need to quiz yourself on your marketing readiness. For example: Do my employees understand the company brand, mission and vision? Has sales training been conducted? Is our website user-friendly? Are our print … [More]

Individual Partner Spotlight

by Sara Korn

Member name: Sara Korn Business name: Marketing Communications Freelance Writer What your business offers: Marketing copy for both print and online. Website copy, blog posts, postcards, flyers — whatever you need. Graphic design, website audits, social media, and SEO services also provided where there’s a good fit with the project. Business contact info: 2307 E. Pecan … [More]

Women’s Enterprise Foundation presents – Joie de Vivre 2014

by Julie Heiland, President

A few weeks ago, the Women’s Enterprise Foundation hosted its spring fundraiser, Joie de Vivre. Designed to be an inspiring event bringing women business owners together to network and enjoy a wonderful evening, this year’s event did not disappoint. We had the privilege of being the first group in Arizona to showcase the Savage Botanical fashion show. This fashion show … [More]

Annual Chamber Open Golf Tournament a Sell-Out!

by Rick Kidder

Golf is alive and well in Scottsdale, Ariz. The Chamber’s annual golf tournament, sponsored by Arizona Blinds, to be held on April 25th, sold out months in advance, taking the entire Pine Course at McCormick Ranch Golf Club. A full 128 golfers will tee it up for the chance to conquer the field and, most importantly, claim bragging rights in this fun-filled event. In … [More]

Employers Benefit from Wellness Plans and Consumer Accountability

by RaeAnne Marsh

“An employer is making a serious mistake to not offer wellness, whether or not he offers a benefits plan,” says Bill Weaver, managing partner of Focus Benefits Group. To be sure, there is an impact on workers’ compensation, but an employee’s wellness also affects his or her job performance, and Weaver observes the concept goes beyond just not having a cold to encompass overall … [More]

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