As many business owners know, publicity is a cost-effective way to get your message out to your target audiences. Publicity has an important, implied third-party endorsement/credibility. While every media interview is different, there are some basic rules you can follow in any interview situation to make your presentation most effective. Whether you are working with a reporter … [More]
Help! What Kind of Video Do I Need for My Business?
It depends on where you want to go. There are as many types of videos for business as there are cars on I-10 at rush hour. When you’re stuck in traffic, you can’t help noticing that some cars are old, some are new; some are fast, some are slow; some are sleek, some are unsightly; some are massive, some are so small they could fit inside a closet. Regardless of looks, cars are … [More]
From Labor to Human Beings, Why It Pays to Understand What Makes Your People Tick
Labor. Workers. Assets. Human resources. Human capital. Employees. Associates. Team members. These terms reflect the evolution of understanding around the resource that makes business run. For decades, the terms were one-dimensional, referring to the single aspect employers cared about: getting products made and delivered. Early management view of labor was simple: Clock in, … [More]
Better Connections and Faster Learning in Busy Times
Recently, I spent the afternoon at the global headquarters of Thunderbird School of Global Management in downtown Phoenix. In my meetings with a dozen or so of the senior leaders there, including new Dean Sanjeev Khagram, I was reminded that our global tribe and Thunderbird’s “Tbird Life” leaders have a respectful and professional tone that is warm and welcoming. It was that … [More]
Important Travel Considerations for 2019
Corporate travel is often guided by travel risk programs that play a large factor in protecting the mobile workforce. Traveling abroad for business is no longer unusual, and, as the number of international business travelers continues to grow year after year, travel risk education has become imperative in protecting employees. There are always precautionary measures that should … [More]
Leverage International Success to Sell Your Business
Owning and operating a business on the international stage can be immensely rewarding, and it also presents its own challenges. One of the areas of opportunity and challenge for international businesses is selling the business. Sellers in these cases may face international implications that not every financial planner, accountant or advisor may have encountered. We have … [More]
Get in the Right Frame of Mind to Go Global
The foundation of a good global frame of mind is a solid understanding of culture. Culture is best understood as traditional core knowledge shared by any group, large or small, that binds them through concepts, practices and actions. Culture bonds through shared knowledge of the larger community’s beliefs and practices, which have likely been passed down over generations. This … [More]
Creating Connections to Grow: City of Surprise
The City of Surprise has received an innovation award for working with international companies landing in the U.S. that have chosen Surprise as their landing point. Those companies are taken through programming that supports their success. AZ TechCelerator, a city-owned West Valley business innovation center, offers international businesses a unique Global Concierge Services … [More]
Vibrant Goa Expo, October 17-19
Team Vibrant Goa, India was pleased to meet with Global Chamber® at the UPS Center near Oakland Airport. Thank you to Kim Findlay and Adam Botten of UPS, along with Gary Brown of UPS, the international area sales manager for North California. UPS is a $US72 billion company with 481,000 employees in 220 countries. UPS shared its model of business and how it is solving … [More]
Let Lesser-Known Visa Types Benefit Your Business
We spoke with immigration experts who are members of Global Chamber® to understand some lesser-known visa types and how those can be used to benefit your business. One of our key experts was Jessica Weiss, immigration attorney at Weiss & Moy, who shared an update on status of these types along with others at a time in U.S. history when the federal government is making it … [More]
