If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees. Brands need to nurture it by offering both security and … [More]
Tools of Titans
Nearly two hundred world-class performers have been interviewed for the podcast, The Tim Ferriss Show, over the past two years. Guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of the guests, it’s the first … [More]
Spark
Most startups fail for these key reasons: The entrepreneur started business without a clear sense of purpose or poor management or a lack of understanding the customer. David Hilton will enable readers to see their business from a higher perspective — a perspective that shows them where they are in the journey of building their company, and that the challenges are not … [More]
The Dream Chaser
The Dream Chaser shows readers how to step out of the day-to-day grind and start creating the life they want. It’s possible to have both, and this book shows how to get there. The key is in following one’s passion and purpose. Everyone has a natural-born talent — whether they know it or not — that can make the world a better place. Each has a unique story and vision that can … [More]
High-Growth Levers
Mark Faust’s strategies show how even businesses in the most dire of times still have a set of responsibilities, a path and processes they can follow that will optimize their chance of turnaround and long-term success. Leading corporate strategist Faust proves that a business can see positive growth with the application of action plans like assessing pressures and trends and … [More]
Scrappy
Paying one’s dues and plugging away may gain a person enough experience through “the school of hard knocks” to be successful. But for those who want to reach their goals faster, earn more, beat the odds — and do it with class and style — it’s time to get scrappy. Scrappy people see big problems and come up with big solutions. Or they see ordinary challenges and find a new path … [More]
Navigating the Talent Shift
By 2020, 40 percent of the workforce won’t want to be someone’s employee. That means managers and executives have to forget the old recruit-and-search-for-months methods to acquire talent and revise their perception that “talent” is only full-time employees. The good news is that this talent allows businesses to achieve the biggest impact on projects in the fastest time … [More]
Success by Example: Q&A’s from Local Greats
Small business is thriving in our state, and in Metro Phoenix specifically. Arizona State University and Grand Canyon University have programs focused on fostering entrepreneurialism; many of the Maricopa County community colleges are also active in this space with specialized programs, notably GateWay Community College‘s incubator, Center for Entrepreneurial Innovation; and … [More]
‘Selling to the Federal Government’
The U.S. government is the largest single purchaser of goods and services in the world, awarding approximately $500 billion in contracts every year. Participating in the process to gain access to these federal contracts can be challenging and overwhelming for small-business owners. On the first Wednesday of every month, the U.S. Small Business Administration (SBA) Arizona … [More]
Value as a Service
Across a host of industries, we will move to a model that Bernshteyn calls value as a service. It is already common knowledge that many traditional-products companies are converting the delivery of their offerings to the as-a-service model. With the completion of this transition assumed, the coming disruption will focus less on the delivery model and more on the value … [More]
