MidFirst Bank, the largest privately owned bank in the nation, and The Nature Conservancy, a global conservation organization, today announced they have raised over $160,000 for sustainability and conservation efforts. Since 2023, MidFirst Bank customers in Oklahoma, Arizona and Texas have had the opportunity to support these efforts through the Earth Card, a debit card made from recycled plastics that turns everyday purchases into action.
When a customer opens a new MidFirst Bank checking account and selects the Earth Card, MidFirst will donate $50 to The Nature Conservancy on the customer’s behalf. As customers begin to use their Earth Card for everyday spending, MidFirst contributes an additional five cents per transaction, as long as the debit card is used at least six times per month. With no extra fees or enrollment steps beyond choosing the card, MidFirst makes it easy for customers to turn their routine purchases – from morning coffee to groceries, gas and more – into consistent contributions that create a big impact.
“Protecting our planet requires sustained commitment, and it requires partners like The Nature Conservancy,” said Jeff Records, Chairman of MidFirst Bank. “It is a privilege to support the efforts to protect our oceans, land and fresh water through the Earth Card program. We are proud of this partnership and of our customers, whose everyday choices have helped us reach this incredible milestone. We look forward to continuing our support.”
MidFirst Bank first launched its Cause Debit Cards program in 2008 to offer customers a way to make everyday banking reflect their own values. The Earth Card is one of many; customers can choose to support a variety of causes ranging from breast cancer research and awareness to heart health, eye care and community arts. Across all programs, MidFirst’s cause cards have generated millions of dollars for community partners, demonstrating how banking can extend well beyond traditional financial services to become a vehicle for widespread impact.
“Community investment is central to how MidFirst operates,” said Jeff Lowe, Arizona Market President of MidFirst Bank. “The Earth Card is one piece of a much larger commitment to supporting the organizations and causes that make our communities stronger, and we appreciate the opportunity to give back.”
