Smart Ads, Real Results: Your Guide to Paid Advertising is the fifth installment in the “Marketing Made Easy: Your Small Business Playbook” series. This book is the essential guide to understanding and implementing effective paid advertising strategies for small businesses. This book is designed for business owners who want to move beyond basic marketing and actively invest in campaigns that drive immediate leads, sales and brand awareness.
The book begins by clarifying the fundamental difference between “intent-based” advertising (like Google Ads, where people are actively searching for what a business offers) and “interest-based” advertising (like Facebook Ads, where businesses introduce themselves to people who fit the ideal customer profile). This distinction is crucial for deciding where to start the advertising journey.
Smart Ads, Real Results: Your Guide to Paid Advertising
Jason Runyan
$27.95
Independently published
On Shelves and Online
149 pages
