Small Data

by Mike Hunter

Small-DataMartin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing. Hired by the world’s leading brands to find out what makes their customers tick, he spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-milliondollar product. Readers learn how a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound, how a worndown sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround, how a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution, and more.

Title: Small Data: The Tiny Clues That Uncover Huge Trends
Author: Martin Lindstrom
Publisher: St. Martin’s Press
Available: 2/23/2016
Pages: 256
Price: $25.99

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