New Platform for CRE Marketing

by RaeAnne Marsh

RealMassiveRealMassive, an open-data commercial real estate platform recently launched in Phoenix, will serve commercial real estate land owners, property managers and leasing agents who want to get marketing information “out to the rest of the world” but have up to now been stymied by existing data systems that have not allowed the information out to the public, explains Joshua McClure, co-founder of RealMassive. With the technologic innovations that enable vast online networks such as Google, LinkedIn, Twitter and Facebook, McClure and co-founder Craig Hancock are building a marketplace for CRE that will be similar to Wall Street in that “you can find large capital investments to invest in” and similar to banking in that “you can find information on underwriting for tenants, etc.,” McClure says.

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