Info Must Be Right to Get Found Online

by RaeAnne Marsh

GetFoundSmall businesses lose $10 billion annually due to missing or outdated information online, a problem GoDaddy’s Get Found program is designed to solve. Businesses can use a scan, which Get Found offers for free, to see how they appear across different sites, search engines and devices. Then, as a content management system that is partnered with Google, Yahoo, Bing, Yelp and more, Get Found serves as a platform to enable a business to update its information and even publish timely specials throughout its online presence all from the single entry.

“The challenge was to connect online and offline,” says Rene Reinsberg, GoDaddy vice president and general manager of Discovery Marketing Products. Reinsberg, former CEO and co-founder of the Locu program that GoDaddy acquired last year and has expanded as Get Found, explains that consumers use online sources to find the business that offers a product or service they want, and then rely on that online information to go to that business’s location. Connecting Get Found to websites, mobile sites and apps that consumers use is one of the advantages Reinsberg cites for Locu now being part of GoDaddy.

What are some of the data errors that trip up small businesses? “Opening hours are shockingly hard for small businesses to manage across all mobile channels. We see a lot of discrepancies,” Reinsberg says. Phone numbers are also critical, and Reinsberg points out another issue that GoDaddy can address. “Folks who are successful, especially with solopreneurs, may be with a customer and not able to answer the phone,” he explains. “So it’s important to have other means to reach and engage with customers.” Get Found works with other GoDaddy products to help businesses connect with their customers.

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