There are three forces at work in modern selling that are stifling revenues in B2B companies. Though they’re rarely spoken by name, the effects of these forces are extremely well-known. They pop up in conversation like this: “It doesn’t matter what we do, the best price always wins.” “I can’t get the right people to take a meeting” “It used to be a hot lead, but now … [More]
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3 Ways to Get Your Business Back on Track after the Pandemic
by Candy Valentino
As if operating a business wasn't already difficult enough, operating one through the challenges of the pandemic and the continuation of COVID restrictions has turned the typical challenges into feeling like you were operating in a war room and constantly putting out more fires than ever. This crisis-mode type of management causes us as leaders to adapt and grow. Although … [More]
Promoting Diversity and Racial Equity in the Workplace
by Susan Anable
Hiring a diverse team is essential to foster creativity and innovation, even more important is to reflect the communities that you serve. Here are some ideas on how to celebrate and encourage diversity in your workplace. Understand diversity. Remember that diversity not only includes race – it also includes gender, age, physical abilities, and religious, lifestyle and … [More]
Save Costs and Offer Clients a Comfortable Shipping Experience
by Phil Cord
For businesses that sell products online (and who doesn’t these days?), the shipping process becomes a natural part of their daily operations. However, even if it works perfectly, it is still worth evaluating and modifying it once again to ensure that the customers are getting high-quality service and the businesses are not overpaying for that. In this article, we will share … [More]
Do You Dread Mondays? Chances Are It’s Your Leader’s Fault
by Eric Harkins
The “Great Resignation” has seen a mass exodus of people leaving their jobs for a variety of reasons, some of which are related to work cultures they deem unsatisfactory. But studies suggest that company leadership goes a long way toward defining a work culture, and many managers aren’t properly trained to be leaders. Businesses that are struggling to keep talent, operate … [More]
Consumers See Diverse Organizations as Moral Ones, Study Shows
inbusinessPHX.com
Consumers perceive diverse organizations to be moral organizations, new research indicates, and the perception can affect consumer behavior. When people see diversity in a corporate team, they’re more likely to believe the team behaves in a moral fashion, according to research conducted by by Ajay Kalra, the Herbert S. Autrey Professor of Marketing at the Jones Graduate … [More]
The U.S. Labor Shortage: Top 5 Reasons to Partner with a Facilities Management Company
by Eric Roudi
If your business is struggling to hire and retain good workers this year, then you’re not alone. We are amid one of the worst labor shortages the U.S. has seen in decades. With little indication that conditions are improving, many business owners have been forced to overburden employees, keep lackluster staff, and even reduce output in response to the COVID-19 pandemic. These … [More]
6 Fundamentals of Becoming a Successful Franchise Owner
inbusinessPHX.com
Are you ready to quit your 9-5 job and be your own boss? Do you want a career that fits the lifestyle that you truly want to live, not figure out how to make your ideal lifestyle work with your current profession? Rather than try to come up with a whole new business idea, there is another fantastic way that you and other entrepreneurial-minded folk can manage your own … [More]
Their Take: Public Option, Medicare Expansion Threatens Access, Affordability
Arizona Association of Health Underwriters
Proposals in Washington to overhaul our nation’s health care system and move it toward a more government-controlled model would have a debilitating impact on the private insurance market, threatening to increase costs and reduce access for vulnerable Arizonans. Instead of pushing for reckless expansion of Medicare or a public option, Congress should focus on bringing down … [More]
Top 6 Accounting Trends to Pay Attention to in 2021 and Beyond
by Phil Cord
Today, ever-evolving technology has become an essential component of many business operations, including the accounting and finance sector. Technology has already changed manual bookkeeping, affecting how companies deal with cash flows, taxes, invoices, receipts, data management, bank reconciliations, payrolls and more. While certain technical advancements in the accounting … [More]
The Work of a Leader: 5 Practices That Transform People and Results
by Edgar R. Olivo
What do leaders do? Leadership is a quality many people can agree is admirable and desired. It is a skill that is developed in life by personal or professional experiences, by intentional design or not. Think of two leaders, whom you admire and respect. What do they do that is so different from others? What traits do they have that help them achieve great results? Chances are, … [More]
EN NEGOCIOS: El trabajo de un líder: 5 prácticas que transforman a las personas y los resultados
por Edgar R. Olivo
¿Qué hacen los líderes? El liderazgo es una cualidad en la que muchas personas están de acuerdo en que es admirable y deseada. Es una habilidad que se desarrolla en la vida por experiencias personales o profesionales, por diseño intencional o no. Piense en dos líderes a quienes admira y respeta. ¿Qué hacen que sea tan diferente a los demás? ¿Qué rasgos tienen que les ayuden a … [More]
Trying to Find Your ‘Why’? Maybe You Should Concentrate on Your ‘When’
inbusinessPHX.com
It’s become a truism in some circles that the road to success and fulfillment involves finding your “why.” Once you’ve found that “why,” the thinking goes, you are on your way to purpose and fulfillment. But perhaps latching onto your “why” actually involves discovering your “when.” Maybe “when” we exist on the continuum of our journey is what provides the key to … [More]
How to Make Your Story Matter to Others
by Adam Witty
Chances are, if you think your story’s worth telling, it probably is. After all, humans are drawn to stories more than any other narrative form. Studies have shown that people are twenty-two times more likely to remember stories than they are facts and figures alone. That’s why marketing is rooted in storytelling—and any successful brand you can think of has a compelling tale … [More]
Will It Stick?
by Melissa DiGianfilippo
Marketing is constantly evolving and changing, with new tactics, new platforms and new generational nuances to understand and explore. Most marketers know that staying stagnant or tone deaf to trends can break a brand, but it’s a challenge to keep up. Alexis Krisay and I have found a unique way to bring our own passion for the marketing antics and stunts that brands from around … [More]
Putting Business Superpowers to Use in Times of Need
inbusinessPHX.com
Airbnb saw an opportunity to render support when turmoil spread across Afghanistan as the U.S. announced withdrawal of military forces. The company offered to temporarily house as many as 20,000 Afghan refugees globally, with Airbnb’s chief executive expressing hope that others would be inspired to follow the company’s lead. The move was just one example of how many … [More]
How to Keep Customers Engaged, Instead of Enraged, during Supply-Chain Issues
inbusinessPHX.com
Supply chain issues, an ongoing disruption caused by the COVID-19 pandemic, are expected to impact holiday shoppers this year. And at a time when companies annually hope for a significant uptick in revenue, marketers need to be on top of their game to keep customers engaged, informed, and interested. While modern technological tools such as websites, chatbots, and social … [More]
The 3 C’s of DEI Data and How to Avoid Them
by Lisa Apolinski
Diversity, equity and inclusion are becoming an increasing focus in many facets of life. A simple example of these three key areas can be applied to a classroom and a student’s birthday party. Diversity is everyone in the class is invited to the party. Equity is everyone receives the same party favor and same size of birthday cake. Inclusion is everyone has the opportunity to … [More]
