What Do Consumers Want Now? The Data Knows

Mike Hunter

Sign up for or log into any social media platform and you will encounter suggested buying options based on your personal interests or previous buying history. There’s a reason for that. The market is a consumers’ market. Any company that wants the chance of long-term sustainability must know as much detailed information as possible about their ideal client or consumer, says … [More]

Hiring Remote Software Developers? Consider This … 

by Alister Harris

Whenever you need a software developer — whether it is to build a website, create an app, for a smartphone idea, or to enable a more integrated CRM and accounting system for your business — quotes from American companies can feel prohibitively expensive. So outsourcing the work to far-flung countries like Colombia, India, the Philippines or Vietnam for a fraction of the cost … [More]

How Businesses Are (Carefully) Promoting Their Brands during COVID-19

by Mike Hunter

Thanks to COVID-19 and social unrest, 2020 brought an unwelcome wrinkle to public relations game plans. Put out the wrong message – or even the right message with the wrong approach – and a business can end up sounding insensitive or opportunistic, driving away both the media and the potential customers they are trying to reach. Yet, despite the difficulties, many … [More]

How to Reach Out to People You Don’t Know … Yet

by Cheryl Hyatt

A healthy network is a growing network. Successful professionals are constantly cultivating new connections and keeping in touch with individuals they’ve collaborated with. When an opportunity to connect with someone new presents itself, don’t hesitate to take it. When reaching out to someone new, your approach matters. The tone you strike and method you use can make the … [More]

Is Market Concentration Leading to Fewer Startups in the U.S. Economy?

Information Technology and Innovation Foundation

Many economists, market analysts, and antitrust hawks claim increased market concentration over the past 30 years has stifled new business creation, leaving the U.S. economy with fewer start-ups and economic vitality. But a new report released today by the Information Technology and Innovation Foundation (ITIF), the leading think tank for science and technology policy, shows … [More]

How to Help Employees Thrive, Even When Their Career Goals Are Uncertain

Mike Hunter

These uncertain times filled with racial unrest, a global pandemic, massive unemployment and economic anxiety have caused some people to reevaluate their lives and their priorities. Within that introspection, there are a few potential outcomes, whether it’s reassessing career goals, losing sight of them, or coming to the realization that some workers are happy in their job and … [More]

Are Your Favorite Companies Eco-Friendly? Even They May Not Know

Mike Hunter

Corporations around the world love to promote their environmental bona fides, touting their at-times Herculean efforts to minimize their carbon footprint. But desiring to be environmentally friendly and truly accomplishing that goal are two different things, as illustrated recently by Amazon’s acknowledgement that its carbon footprint grew 15% last year despite efforts to … [More]

MY TAKE: Good Things Happening Despite Pandemic

by Brian Elisco, CEO at Abrazo Health

The relentless pace of the coronavirus pandemic has challenged hospital and healthcare workers across the Valley and the country. Long days are spent caring for COVID and non-COVID patients. The stress of managing personal lives while balancing family needs and commitments adds yet another layer of challenge to manage. While we acknowledge the seriousness of the pandemic, I … [More]

Why Businesses Should Expand their Storytelling Skills and Focus on Contextual Commerce

Source Digital

Storytelling is something that is part of human history. From cave drawings to oral traditions to the written word, it’s something that continues to evolve and today is ever-expanding in video. It’s also an increasingly important marketing tool for businesses that know how to harness the power of telling a story and making an emotional impact. Today’s ad-based storytellers, … [More]

Apparel Co. Sees 167% Direct-to-Consumer Growth amidst COVID-19 Pandemic

Sportiqe

With more people working from home than ever before, Sportiqe, a global Modern American apparel company known for its elevated basics with superior fit, has seen a 167% direct-to-consumer growth over the last few months as the company shifted its focus from its bread-and-butter wholesale division to bolster e-commerce sales as demand for quality, comfortable clothing grew … [More]