Many employers and recent college graduates don’t think colleges are adequately preparing students for employment. A Cengage survey found that a high percentage of graduates feel unqualified and that they are lacking the skills seen in job descriptions. This may explain in part why businesses are struggling to find the right talent – even as millions of people look for work … [More]

A company’s success often depends on how many customers it retains and, as a result of those relationships, new customers who are drawn by recommendations and favorable reviews. Marketing plays a creative role in attracting potential buyers, but the funnel concept many businesses have long relied upon doesn’t prioritize the customer experience, which is critical to retention … [More]