New Franchise Brings Personalized Fitness to Differently Abled 

by Fran Poloni

A new fitness franchise recently opened its doors in the West Valley, bringing the latest scientific approach to fitness to individuals with physical and mental challenges, including those diagnosed with conditions like autism, cerebral palsy, Parkinson’s, multiple sclerosis and muscular dystrophy.

The Special Strong franchise is growing rapidly, demonstrating the emerging business trend toward targeted fitness training for special populations generally overlooked and underserved, which is part of what made this franchise opportunity attractive to us. Also, we believe that Special Strong outshines the competition in that the company provides a robust training experience and certification for new owners.

We are proud to bring Adaptive Fitness and Strength Training to the health and fitness industry. Having received a warm welcome from both the community and local gyms that are partnering with us and our clients, it confirms for us that we’re bringing a needed service. Likewise, existing gym members are intrigued and excited about the training services we provide. They are encouraging to us and our clients, and glad to be supporting a facility that embraces the inclusivity of those with adaptive needs.

As health and fitness is important to everyone, we had no reservations that our fitness program would significantly benefit those individuals currently not being served by the existing health and fitness industry. In the short time leading to our grand opening, our clients already training with us have become more confident in their abilities and comfortable in a gym environment.

Special Strong clients are overcoming their challenges, striving to become healthier and stronger all while, simultaneously, being an encouragement to others.

Overall, it seems there are limited opportunities for fitness and health by certified personal trainers for those with adaptive needs. Special Strong provides what has been missing to individuals with physical, mental and cognitive challenges — a holistic approach for a more independent and abundant life.   

Fran Poloni is co-owner with wife Jayde of the new West Valley franchise of Special StrongThe husband-and-wife team bring to their family-operated business their background in volunteer and vocational work with adults, teens and children with unique difficulties.

Photo courtesy of Special Strong

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