HomeLyfe is a home maintenance company that helps homeowners build, maintain and protect their equity, starting with their roof. “Ninety percent of asphalt shingle roofs do not need to be replaced — which means that 90% of asphalt shingle roofs qualify for GoNano,” says HomeLyfe CEO and founder Tim Orscheln, enthusiastic about this proprietary roof treatment that, he explains, extends the life of a roof system by 10 to 15 years at a fraction of the cost of a roof replacement. “The treatment prevents granule loss, is hydrophobic, reflects UV rays and is wind and hail resistant. GoNano also regenerates the shingle’s original color, reversing the effects of oxidation and the appearance of the roof’s age. At the end of the day, we save roofs!”
Orscheln discovered GoNano, a patented technology, when seeking an alternative to replacing the 15-plus-year-old asphalt shingle roof on the home he and his wife had just purchased. “My own necessity turned into an opportunity to help others maintain and protect their homes, starting with their roof. When I started HomeLyfe, I was the first entrepreneur to offer the one-of-a-kind solution in Arizona.” He founded HomeLyfe in July 2023 as a roofing company to help with immediate repairs and maintenance that had to be completed before GoNano could be applied.
“After I met Chris Warner, who became my partner, we needed good people to help run the companies, which can always be a struggle, but we have been blessed to find great people possessing great talent,” Orscheln says about growing the business. Another challenge he cites is the bad reputation of the roofing industry, to which he brings his own belief that “if you’re going to do anything in this world, it is worth doing right and with integrity.”
“Homeowners are often taken advantage of, or their insurance companies are not covering roof replacements,” he says. “We have to educate homeowners that we are offering a solution that saves them thousands of dollars and is a better option than replacing the roof.”
GoNano won the 2024 Nano Innovation Award from Construction Tech Review Magazine.
