Ad Chariot is a mobile advertising company that transforms electric carts into eye-catching mobile billboards. “We offer free rides around Old Town Scottsdale while displaying ads for local and national businesses,” says owner and CEO Jason Pritchett, who founded the business in 2023. “Our carts aren’t just advertising vehicles; they’re part of the community, reducing DUIs and helping local businesses grow.” The company also provides in-cart media experiences, creating an interactive environment for passengers and advertisers alike, and is available for private rentals as well.
“The inspiration came from seeing the need for a more effective way to reach local audiences,” explains Pritchett, a local attorney and philanthropic leader who is an active Thunderbird, board member with Make-A-Wish and honorary commander at Luke Air Force Base. “By offering a service that brings value to the community through free rides while simultaneously providing businesses with high-visibility advertising, we combined utility and marketing in a unique way. It’s all about advertising boldly while benefiting the community locally.”
Ad Chariot transitioned from a franchise model to an independent company, which Pritchett found presented the greatest challenge in launching the company. “We had to rebrand, rebuild our infrastructure, and navigate challenges like securing new sponsors and expanding our service offerings,” he says. “We met these challenges by leaning into our community relationships, enhancing our carts’ features, and creating new sponsorship opportunities like section-based wraps and in-cart digital media.”
Pritchett credits the advice to stay adaptable as key to the company’s growth, and shares, “We applied this advice by staying flexible and responsive to both our clients’ needs and the needs of the community.”
Ad Chariot Adds to the Local Culture
Ad Chariot recently started a monthly event series with its “Ben Hur Classic” bar crawl in October. They are designed to be fun, themed community activities that showcase the carts in action while doing some good. “The first multi-day event, for example, benefitted Make-A-Wish Foundation,” says CEO and founder Jason Pritchett. “We’re excited to continue growing Ad Chariot as not just an advertising service but as a central part of the local culture.”
