4 Tips on How to Decide What Kind of Business to Start

Starting a business in any economy, up or down, is risky, but can also be rewarding. For many entrepreneurs who want to invest in a business, making the decision to start one can be complicated and scary. There are many factors an entrepreneur needs to consider before starting a business, such as knowing his or her own levels of desire in an industry and the amount of money it will require to get the business started.

Choosing a business idea and investing in it is a big financial move for any entrepreneur. That is why doing your homework before making the decision is crucial to ensuring the highest probabilities of success. While there are many ways to start a business, a simple brainstorming strategy can help a new entrepreneur make the best choice to invest his or her hard-earned money. Here are four tips on how to decide what kind of business to start.

1. Identify your talents, passions and skills. Taking a little time to do some self-reflection about your strengths, like your talents and skills, will put you in the driver’s seat of the kind of opportunities you should explore. What are you good at? What skills do you have that differentiate you from everyone else and can be useful in a business? Make a list, refresh it often and keep it close.
2. Explore industries that are growing. One of the best bets you can make is investing in a business that is in a growing sector. This is an opportunity to see if you can match up your talents, passions and skills to a growing market as well. The sweet spot for many entrepreneurs is doing what you love in a market that is growing.
3. Do your research about the business idea. Research is necessary to make the right decision on the new business idea. You should not start a business without know the basics first. Ask yourself the following questions: How much money will I need to get started? What skills do I need? Who buys the produce or service? How is the product or service delivered? Do I have what you need to start and maintain the business for at least a year? Understand the risks involved within each industry you explore and learn from other business owners who are already doing it.
4. Imagine the lifestyle you want. Starting a business takes time away from other areas of your life. Take a moment to reflect on the kind of lifestyle you are seeking. Some industries require a lot of involvement while others are more passive. Do you see yourself working in the business yourself? With your family? Do you want more flexibility with your schedule? Do you have plans to retire from the business at some point? Be very intentional about the lifestyle you are designing. This will be your gauge throughout your entrepreneurial journey to keep balance between business and lifestyle.

When deciding to start a business, you want to make sure you are creating something that is useful to other people. In the end, it is people who buy from a business. If your business idea can solve a problem and create the lifestyle you are seeking, then it is worthwhile exploring.

EDGAR RAFAEL OLIVO is a bilingual business educator, economic advisor, and contributor for several media outlets. He’s a nonprofit executive who is passionate about education. He is certified in finance and data analytics and holds a business degree from Arizona State University.

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