Now More Than Ever

by Kristen Merrifield

Nonprofits across Arizona are still reeling from the impact of the coronavirus, yet they consistently continue providing vital services, resources and even entertainment to communities across the state. Arizona Gives Day on April 6 offers an opportunity to reflect and to act in support of nonprofit agencies and the people who embrace and bring their missions to life.

Presented by FirstBank, Arizona Gives Day is more than Arizona’s largest online fundraising event. It is a giving movement, uniting and celebrating nonprofits — big and small, new and established — through philanthropy by making a donation at 

This year, Arizona Gives Day has never been more important. 

This 24-hour period of powerful giving raises awareness, connects the public and local businesses with vital nonprofits, and increases financial support for these incredible organizations. We expect more than 1,000 Arizona nonprofits to participate in Arizona Gives Day activities. 

Each organization, driven by compassion and commitment to a cause, has a mission and community worthy of support. 

Our goal at the Alliance is to unite, strengthen and advance Arizona’s nonprofit sector at a time unlike any other in our history. Our statewide survey of nonprofit organizations late last year showed that more than 60% of responding organizations projected net operating losses of between 10% and 50%. 

In 2021, we need to unite across the state in our mission to reinforce and sustain the future of Arizona’s nonprofits.

Our partnership with FirstBank is motivated by its corporate commitment to philanthropy. FirstBank is driven by the hope that Arizona Gives Day inspires individuals and businesses to give back to causes in their communities, reminding people that giving even a small amount can help an organization survive in 2021. Arizona Gives Day allows each of us to make a difference in this pandemic crisis, while empowering others to do the same. 

By donating, you are investing in the future of Arizona by helping nonprofits make an impact in your community. 

On behalf of nonprofit organizations of every size in every community doing incredible work, thank you for your ongoing support. 


Kristen Merrifield, CAE, CNAP
Chief Executive Officer
Alliance of Arizona Nonprofits

To her role as CEO of Alliance of Arizona Nonprofits, Kristen Merrifield brings more than 18 years’ experience that includes leadership roles with the Arizona Small Business Association, the ASU Foundation and the Greater Phoenix Chamber of Commerce. 

Merrifield is an active participant in the business and nonprofit community in her roles as past president of the Arizona Society of Association Executives Board and active member of groups such as the American Society of Association Executives and the National Council of Nonprofits.

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