Guitarist Robert Wagner performs as part of the First Friday Concert Series; photo courtesy of Z’Tejas
Businesses today thrive not just on what they sell, but also on the experiences they offer. Z’Tejas understands the importance of leveraging events to strengthen the brand and foster customer loyalty. The restaurant hosts events such as “Last Fridays,” which feature a live DJ, local sponsorship opportunities; guacamole and margarita classes; and regular performances from live bands. Each of these activations creates a unique bond with patrons.
Hosting a live DJ during “Last Fridays” at the Z’Tejas Chandler location helps the restaurant stand out as a festive local hotspot. It transforms the conventional happy hour into an energetic gathering, drawing in the community to start their weekend with zeal. This monthly buzz generates word-of-mouth marketing, as happy hour becomes a can’t-miss event, increasing the brand’s visibility.
Sponsorship of local schools and charities reflects a commitment to social responsibility, a quality that is increasingly becoming more important to consumers. By supporting these causes, Z’Tejas positions itself as a community leader, aligning its brand with the collective local spirit. Donating to local schools and charities boosts customer affinity, translating into a loyal customer base that values community-conscious businesses.
Z’Tejas’s guacamole and margarita classes serve as an interactive brand touchpoint. These culinary experiences create memorable learning opportunities that go beyond the standard restaurant visit. They not only encourage repeat patronage but also provide guests with a story to share, further spreading brand awareness.
Guacamole and margarita class; photo courtesy of Z’Tejas
Live music nights complete Z’Tejas’s community-centric approach. These events support local artists and provide a gathering place for the community, enhancing the restaurant’s reputation as an entertainment venue. Live music nights also cater to a wide audience, increasing foot traffic and ensuring a diverse customer base that might not be reached through traditional advertising alone.
These community-centric activities are invaluable for restaurant recognition. Every event that Z’Tejas hosts reinforces its identity as a place of enjoyment, culture and community support. The impact of these events on brand loyalty is equally significant — customers who enjoy memorable experiences are more likely to return and advocate for the brand to others.
In marketing, frequency and reach are critical, and, through regular events, Z’Tejas ensures a consistent presence in its customers’ lives. With each event tailored to different interests, from the social butterfly to the culinary enthusiast, Z’Tejas smartly segments and captures a wide audience.
Madeleine Bell is Z’Tejas director of marketing and events.
