Phoenix-area customers will soon be able to shop Shady Rays’ extensive collection of polarized shades at the company’s newest brick-and-mortar store. One of the nation’s fastest-growing lifestyle eyewear bands will celebrate the grand opening of its newest storefront on Saturday, April 8 from 10:00 a.m. – Noon in Scottsdale’s Kierland Commons.
Boasting an expansive 2,000-square-feet of buying and trying space, the newest retail store will feature all frame and lens options from Shady Rays’ collection of lifestyle and performance sunglasses as well as seasonal availability of snow goggles and other outdoor wearables. This will be the lifestyle eyewear company’s largest retail footprint to date.
“Scottsdale offers residents and tourists alike an abundance of outdoor activities like hiking, biking, and world-famous golf, making it the perfect place for wearing high-quality polarized shades and our newest retail store,” Shady Rays Founder and CEO Chris Ratterman said. “Our loyal Phoenix-area customers have been asking for a store for some time and we’re excited we are able to bring this new buying and trying experience to them in Arizona.”
Staffed by knowledgeable brand enthusiasts, the store will provide an in-person experience for customers to try, buy, and exercise Shady Rays’ exclusive lost and broken replacement program. The replacement program has been a key differentiator for Shady Rays’ growth.
“On the heels of the success of stores in Lexington, KY and Denver, CO, it’s been part of our long-term growth strategy to open additional retail outlets in key cities across the country,” Ratterman continued. “While our online marketplace and customer service platform still serves us well, the opportunities for growth at retail in addition to our established e-commerce are promising.”
Shady Rays offers a variety of frames and lenses, both lifestyle and sports performance-oriented, at a moderate price point, starting at $54. The brick-and-mortar store will also offer the brand’s popular $18 “Mystery Pair” addition to any regular-priced purchase.
“Online shopping is convenient and easy for most people,” Ratterman said. “But we believe that highly curated retail locations can be a powerful pairing with our e-commerce site. This gives our customers an option to try on multiple styles, have assistance making decisions, and engage in follow-up customer service.”
Shady Rays is an independent sunglass company and one of the fastest-growing sunglass brands in the U.S. All shades are made with high-quality, polarized lenses in a variety of sunglass frame styles. All purchases come with the Shady Rays Limited Lifetime Craftsmanship Warranty and Lost & Broken protection. Shady Rays also sells high-quality lifestyle gear including Snow Goggles, UV Shirts, Prescription glasses, Blue Light Glasses, and more. Every purchase makes a difference in communities across the country through Shady Rays Impact – the company’s charitable giving platform.
