Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are too long and too complicated. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.
Tim Calkins
$25
Palgrave Macmillan
December 2012
