In the modern workplace, clearly defined hierarchies are on the wane, few have “jobs for life,” and many have portfolio careers or are self-employed. In these self-reliant times, it’s essential to be remembered for the right reasons. Brand You helps the individual develop a powerful personal brand, both on- and offline, and shows one how to discover one’s talents, values and purpose; become more visible in one’s market; and attract people who want what one does in the way that one does it.
John Purkiss and David Royston-Lee
$24.99
FT Press
Late December 2012
