Taking Document Security to the Next Level 

by Seth Kelly

In a famous New Yorker cartoon, one dog sitting at a computer declares, “On the Internet, nobody knows you’re a dog.” The cartoon’s impact has grown and is now seen as prophetic. As a business, not being sure who you’re dealing with can break your company.

Regardless of the industry, the need for immediate gratification by the general population is more apparent than ever before and will continue to increase as time passes. With massive technological advancements, we as individuals have access to the most convenient means possible to catch a ride, order groceries, pay our bills and even apply for a home loan. Being able to conduct tasks in our day-to-day life with the click of the button is a tremendous benefit to most, but the heightened risk of fraud and liability has been just as massive.

Lax electronic signature companies have created a dangerous landscape of very insecure digital signature products that can leave you exposed to fraud and lawsuits. The question for most companies is, how do you decide on the level of eSignature authentication you need?

At BlueInk, we believe that the greater your financial risk exposure, the higher the level of authentication you need. If you are selling a house, handling investments, buying a car, et cetera, you’d expect that the level of authentication would be higher than signing an event planning contract. Unfortunately, many companies fear that if you want to make your eSignatures secure, you have to create draconian obstacles that will send customers fleeing or abandon the concept of electronic signatures completely.

With BlueInk, we designed a Certificate of Evidence and an eSignature system that allows you to effortlessly confirm with whom you are doing business and prove better-than-notary levels of protection for the integrity of your documents. Our authentication methods, documented in the Certificate of Authentication, include:

  • Photographic evidence of signee
  • SMS PIN Verification
  • IP stamp to confirm identity
  • Geographic location stamp
  • Government ID Authentication (scanned into the record of our Certificate of Evidence)

In addition to creating the most secure eSignature environment to date, our customizable software can incorporate additional authentication measures through third providers and credit bureau companies. The elimination of fraudulent signings leading to high-risk transactions is exactly what BlueInk creates through our comprehensive identity validation measures, allowing you to expand your company’s reach and increase efficiency, volume and satisfaction.

The world of business will continue to advance through technological growth, creating highly efficient and convenient accessibility to consumers and businesses alike. Ensuring you are protected with each relationship while accommodating the demand for immediacy is imperative to the future of your business, and BlueInk’s secure environment will help ensure success today and into the future. Visit www.BlueInk.com to learn more.

Seth Kelly is executive vice president of BlueInk.

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