Providing a Connection in Latin America and Africa – a Member Success Story

by Cesar Trabanco

Founded in 2016 by partners Sonny Betancourt and Trevor Jones, Lynx Global Intelligence (Lynx) is a consulting and advisory firm in Denver, Colorado. Lynx helps partners ensure organizational continuity in a rapidly changing world and fosters partnerships that mitigate risk and increase opportunities abroad. The organization joined Global Chamber® through the Denver chapter in 2016.

Lynx, a new Global Chamber member, needed help in two very specific areas:

  1. Promoting a Cuba Trade Delegation. Given new conditions in the Cuban market, Lynx is helping companies and organizations explore business opportunities in the island nation. This effort became the catalyst for creating a “Why Cuba” Trade Delegation, designed for businesses interested in doing business in or with Cuba. Lynx needed assistance in reaching beyond Colorado to promote and make connections with people who would be interested in participating in this delegation.
  2. Find a reliable producer of MD2 pineapple seeds in Central America in order to source for a partner in East Africa.

Through our global connections within and outside the “global tribe,” Global Chamber helped Lynx:

  1. Connect with pineapple genetics providers in Central America who developed the MD2 seeds;
  2. Make a connection at the Port of New Orleans who helped identify opportunities in Cuba for Lynx’s exporter clients;
  3. Hosted a multi-metro, virtual and land-based “Why Cuba” Trade Delegation event, bringing in people from Denver, Phoenix, Chicago and Miami to discuss Cuba business opportunities and share details about the delegation trip; and
  4. Be featured in a podcast to promote opportunities in Cuba and the trade delegation.

Lynx Global Intelligence received trusted connections and exposure from multiple Global Chamber metros that allowed it to source the correct pineapple seed to its partner and increase the visibility of its company and the delegation trip.

“Thanks to Global Chamber, Lynx was able to connect to a broad audience for our Cuba activities, in addition to finding sources for raw agricultural material to be shipped to East Africa for a client,” says Trevor Jones, co-founder of Lynx Global Intelligence.

Cesar Trabanco is the business services manager at Global Chamber® 

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