AZ Impact for Good, formerly known as the Alliance of Arizona Nonprofits + Arizona Grantmakers Forum, announced the culmination of an extensive year-long rebranding endeavor. This momentous transformation harmonizes the core tenets of mission, vision, values and strategic objectives of the merged entities, propelling a rejuvenated commitment to elevate and empower the nonprofit and philanthropic sectors throughout Arizona.
“Today marks a milestone we’ve been ardently working toward,” says Kristen Wilson, the enterprising chief executive officer of AZ Impact for Good. “Our reinvigorated vision paints a tapestry of a vibrant and equitable Arizona, a haven where all people and living things thrive. Our new mission stands as a beacon: to unite nonprofits and philanthropy, catalyzing Arizona’s metamorphosis through education, advocacy and innovation.”
Crafted meticulously, AZ Impact for Good’s fresh identity resonates through its novel logo, tagline, vision, mission statement and strategic messaging. Imminent release of a comprehensive brand guidelines compendium will offer an immersive dive into the brand essence, ensuring seamless integration for members and partners alike.
“Our strategic priorities are to build a statewide network, amplify the sector‘s voice and lead collaborations among funders and nonprofits,” says Jennifer Purcell, the trailblazing chief impact officer of AZ Impact for Good. “We completed an extensive and thoughtful process that included many stakeholder meetings, think tanks and surveys conducted by the Membership Integration team. The thousands of pieces of information gleaned from these touchpoints were then summarized and used by a board committee to draft the mission, vision, values and strategic goals with input from staff as well. Then, that information was taken to the board to review, discuss and vote on.”
Symbolism encapsulates the essence of the new identity. The name, logo and tagline adorning AZ Impact for Good epitomize Arizona’s dynamic nonprofit and philanthropic tapestry. The vibrant green is an ode to sustainability and renewal, while the striking red embodies the high-impact vigor underpinning collaborations among nonprofits and grantmakers. The golden hue, a beacon of transformation, speaks to the profound change catalyzed through education, advocacy and innovation.
“We are proud to represent the tireless nonprofit and philanthropic professionals who strengthen Arizona communities,” says Laurie Liles, the visionary chief public policy officer of AZ Impact for Good. “Our longstanding partnerships with the National Council of Nonprofits and United Philanthropy Forum fortify our advocacy for public policy that advances our sector on the national, state and local levels.”
New Mission: We unite nonprofits and philanthropy to transform Arizona through education, advocacy, and innovation.
New Vision: We envision a vibrant and equitable Arizona where all people and living things thrive.
New Values: Collaboration, Leadership, Integrity, Inclusivity, Equity and Transparency.
Strategic Priorities: Build a statewide network: Build a statewide network to share knowledge, research, and educational resources to increase organizational and individual effectiveness.
Amplify the Voice: Amplify the voice of nonprofits and philanthropy through communication, marketing, branding, policy and advocacy.
Lead the Collaboration: Lead the collaboration among funders and nonprofits to create trust-based systems designed to solve community problems.
