ASBA Equipping Small Business Owners with Tools to Thrive

by Katie Prendergast

At the Arizona Small Business Association, we know that the pandemic has introduced unprecedented challenges for our members, and that many small businesses continue to feel its rippling economic effects. ASBA has partnered with a local technology company, Journeyage, to develop and deploy personalized, action-based training to help our members recover revenue, reposition and grow. 

Recently, ASBA launched these training modules — available anytime a busy, overworked, small business owner has an opportunity to engage with the content — as part of our initiative to equip small business owners with the tools they need to be successful in a post-COVID world. Based on feedback from our members, the trainings cover three critical areas for small business owners: how to build a robust social media presence to increase cash flow, how to develop a beneficial relationship with a community bank, and how to initiate and expand relationships with other businesses in Arizona to grow revenue. 

This training initiative will ensure that our state’s diverse small business community will have relevant, actionable content available at their fingertips that specifically addresses their varied locales and challenges and helps identify new opportunities for growth. To learn more about this initiative aimed at helping accelerate small business recovery in Arizona, please visit 

Katie Prendergast is senior vice president of public affairs at Arizona Small Business Association

Journeyage is a Phoenix-based company specializing in creating modern, engaging training material for their clients. They believe one-size training does not fit all and empower their clients’ employees to accomplish their purpose through personalized training at scale. To learn more about Journeyage and their product, please visit 

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