Digital Marketing Co. Rebrands, Empowers Charitable Organizations

Nonprofit marketing expert and Google Grant guru Todd Vigil announced the rebrand of EleeHub, a niche digital marketing partner that assists 501c3 organizations in applying for, managing and retaining Google Grant funds. Initially conceptualized by Vigil as Pathfinder Search Ads in 2021, Vigil’s latest endeavor offers eligible nonprofits a variety of services to boost their presence in Google searches and ad placements.

“Google has provided this generous resource for nonprofits for more than 20 years, and at EleeHub we believe the Google Ad Grant is one of the most powerful marketing tools for small to mid-size nonprofits,” said Vigil. “It is my hope that our approach will make this program accessible and affordable to even the smallest of nonprofits.”

The name ‘EleeHub’ was inspired by the word ‘eleemosynary’, an adjective describing things that are related to or supported by charitable actions. The ‘-Hub’ suffix reflects Vigil’s goal to be a digital transformation destination for nonprofit organizations. When combined, the name evokes the company’s goal to provide an all-encompassing management and resource space for groups that work to uplift others.

EleeHub primarily centers around the Google Grant, which can provide qualifying organizations up to $10,000 of Google Ad funding per month (each nonprofit’s qualifying amount varies.) Vigil does not charge his clients for the initial grant application process or initial set up, with payments starting at $125 per month for EleeHub to strategically manage and procure advertising results. EleeHub is a certified Google Partner, and Vigil guarantees that clients will see an increase in quality website traffic using the EleeHub method, typically with in a few months of engagement. EleeHub currently oversees over $100,000 each month in free advertising money across its growing client base.

Currently operating in more than a dozen states, some of EleeHub’s notable clients including Feeding Matters, Big Brothers Big Sisters of Central Arizona, one*n*ten, and The Headstrong Project.

Vigil has over 15 years of experience assisting small businesses and nonprofits in the development and implementation of results-driven digital marketing strategies that increase return on investment, diversify and drive customer engagement. Vigil’s previous roles have included chief marketing officer for the Phoenix Symphony, where he led an industry-leading digital transformation generating record breaking ticket sales and earned revenue. He has also implemented advanced digital efforts as the head of marketing for the Heard Museum and most recently, Barrow Neurological Foundation. Vigil is a certified Google Ads professional, and provides his marketing expertise to nonprofits as an instructor and leadership council member for Arizona State University’s Lodestar Nonprofit Management Institute.