Agency Launches New Fundraising Consulting Service to Empower Nonprofit Success

The McRae Agency, a leading full-service public relations firm based in Scottsdale, Ariz., proudly announces the launch of a new fundraising consultancy services program. Geared towards supporting the nonprofit community in the Valley and beyond, this initiative aims to equip organizations with essential tools and strategies to achieve fundraising goals.

Leading this new endeavor is McRae Agency President and CEO, Beth McRae. With over 30 years of experience in nonprofit fundraising, public relations and marketing, McRae brings a wealth of expertise. She’s been responsible for securing substantial donations for numerous nonprofit organizations including the Arizona Humane Society, American Heart Association, American Cancer Society, Phoenix Symphony, Phoenix Art Museum and more. Additionally, McRae has chaired various nonprofit events, such as the Arizona Costume Institute’s Holiday Luncheon, where she recently played a key role in breaking fundraising records in December 2023.

“Because of Beth McRae, the American Heart Association’s visibility has escalated throughout Arizona and country,” said Nancy Keane, the former Arizona director of marketing and communications for the American Heart Association/American Stroke Association. “Her strong sense of commitment is second to none, as is her integrity. It has been nothing short of amazing working alongside Beth!”

“I wanted to thank Beth McRae once again for your support and participation on the Noche para los Ninos committee,” said Christie Davis, the former development director of Kids in Focus. “Because of you, the event raised over $125,000 which will allow us to expand our programs and impact even more vulnerable children in our community.”

By offering these consultancy services, The McRae Agency enables nonprofits to re-evaluate and refresh their current strategies, ensuring alignment with the evolving needs of their campaigns.

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