There’s a good chance even those who think they’re applying teamwork to their challenges may be operating inside a sales silo, not building a truly collaborative team across the whole company. The more disciplines that are brought into the process, the more unlikely (but effective!) solutions the team can come up with. Sanders explains his seven-step Dealstorming process and shows how it has helped drive results for companies as diverse as Yahoo!, CareerBuilder, Regus and Condé Nast. The key is adding people from non-sales areas of a company, making them collaborators early in the process. That will help them own the execution and delivery after the deal is done.
Title: Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges (hardcover)
Author: Tim Sanders