How do you get from selling a sweet herb called stevia out of your garage to being head of the leading U.S. manufacturer of stevia products? In a word: perseverance. James May, founder and president of Wisdom Natural Brands, maker of SweetLeaf Sweetener®, recalls being introduced to stevia, a naturally sweet herb from Paraguay, in 1982. He says a friend of a friend who had … [More]
Jim Pederson, Pederson Group, Inc.
The New Year always feels a bit like a refresher for us in business — the start of something new and a time to recharge. With where our economy has been, I can’t think of a time when ringing in the New Year was more welcome. As a businessman and someone who has been vested in Valley business and our public policy for many years, I am especially pleased to have been asked to … [More]
