Perseverance: How Sweet It Is

by Alison Stanton

How do you get from selling a sweet herb called stevia out of your garage to being head of the leading U.S. manufacturer of stevia products? In a word: perseverance. James May, founder and president of Wisdom Natural Brands, maker of SweetLeaf Sweetener®, recalls being introduced to stevia, a naturally sweet herb from Paraguay, in 1982. He says a friend of a friend who had … [More]

Jim Pederson, Pederson Group, Inc.

from Jim Pederson

The New Year always feels a bit like a refresher for us in business ­— the start of something new and a time to recharge. With where our economy has been, I can’t think of a time when ringing in the New Year was more welcome. As a businessman and someone who has been vested in Valley business and our public policy for many years, I am especially pleased to have been asked to … [More]

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