Prospective Homebuyers Turn to Virtual Shopping During Coronavirus Pandemic

Fulton Homes

East Valley resident Alexis Cabrera considered selling her condo and moving to a larger, new home. With mortgage rates at an all-time low and with her children getting older and needing more space, the timing seemed perfect.  Suddenly, the coronavirus pandemic changed everything.

Families, like that of Alexis, forced to shelter-in-place in homes they’ve outgrown, felt stuck. Alexis did not know how to continue house shopping with increasing restrictions in place, until she discovered Fulton Homes.

“Many prospective home buyers may not be able to leave their current homes, but they can shop for new homes virtually,” said Doug Fulton, CEO of Fulton Homes. “At Fulton Homes we have always leveraged technology to ease the buying process.  Today, we’re taking extra steps to give buyers a virtual experience as close to an in-person visit as possible.”

As part of Fulton Homes, the Fulton Design Online™ feature allows buyers and prospects to see all of the options available with pictures, descriptions and pricing.

According to Alexis, the experience didn’t disappoint: “Sometimes a digital tour can be overwhelming, but Fulton Homes made it easy to view and configure floorplans and add all the features that I want to see in my dream home.”

Fulton Homes’ Design Online portal allows home buyers to browse through all products, appliances, cabinets, doors, lighting and more, making the process easy and seamless. The Design Checklist provides guidelines to ensure buyers feel confident with their choices and options.

“At times like this, when life seems to have extra degrees of difficulty on every level, walking through the online process was such a relief. It also gave me a vivid glimpse into a house I want to see myself in soon” added Alexis.

Pent up demand for new inventory continues to drive sales to Fulton Communities.

“People need homes to live in,” added Fulton. “That’s why the homebuilding industry is considered an essential business.  In Arizona the new home inventory is still low and the demand continues to drive interest and sales in our communities.”

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