New York Times reporter Steve Lohr explores revolutionary changes being ushered in by big-data technology as vast Internet-scale data sets are used for discovery and prediction in virtually every field. Focusing on young entrepreneurs at the forefront of data science as well as on giant companies such as IBM that are making big bets on data science for the future of their businesses, Data-ism explains how individuals and institutions will need to exploit, protect and manage data to stay competitive in the coming years. With rich examples of how the rise of big data is affecting everyday life, Data-ism also raises provocative questions about policy and practice that have wide implications for everyone.
Title: Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
Authors: Steve Lohr
Publisher: HarperCollins Publishers
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